- Amazon Lens Lens function allows users to point out the camera’s camera on objects and immediately buy similar products
- The ai tool produces a carousel of possible purchases
- Lens Live is integrated with the AI Rufus assistant to provide fast information and responses about products
You no longer need to know what something is called to buy it on Amazon, thanks to the new live function of the company’s lenses.
All you need to do is point out the chamber of your smartphone that grills you, from the shoes of a stranger to an elegant backpack for dogs, and touch the screen. The AI will immediately offer a range of similar products to add to your cart, complete with prices and reviews.
It is a combination of visual search and assisted purchases without typing. You have the immediate option to make a purchase playing the icon or save it for later with a touch in the heart. Lens Live is based, but it is not to replace the existing visual search tool, Amazon Lens, but facilitates the purchase of impulse. And if you want to know more about what you are seeing, you are also linked to the Amazon Rufus purchasing assistant. The AI wizard can answer follow -up questions and tell you more about the product and how other customers feel about your purchase.
It looks a lot like Google Lens or Pinterest camera tools. But, while Google Lens can identify objects, animals, reference points and flowers, and the Pinterest camera can detect a style or aesthetics, Amazon is about making it possible too easy to make a purchase.
People already compare all the time, deciding whether the object that is attracted to a store can be found cheaper online, or if they see in an online advertise you can get faster with a purchase in the store. Live lens simply accelerates things omitting the need to write a brand or describe an element, which allows you to point your camera.
Ai e-compion
Lens Live is only being implemented on iOS devices at this time, without an announced Android release date. Lens Live conforms to Amazon’s work to make AI be part of the entire configuration of his company. Amazon has implemented review summaries generated by AI, personalized indications of products, clothing adjustment tools with AI and more. Lens Live is simply a more direct way to use AI to help people make purchases.
Depending on how people sit on the tool, shopping could mainly remodel. Visual purchases of AI could have a more subtle impact on people by making the whole world theoretically a purchasing catalog, with Amazon as a payment counter. Each object becomes a possible purchase, and its camera redirects its purchase impulse in seconds. Of course, that is a nightmare if you are already someone who fights with self -control on Amazon.
