I blame myself. In the midst of a lovely podcast conversation with the Senior Vice President of Apple Hardware Engineering, John Ternus, and the company’s global marketing chief, Geg Joswaiak (affectionately known as “Joz”), I mentioned “Bless”. Things left the rails from there.
We were chatting, together with the global editor of Tom’s Guide, Mark Spaonauer, about the incredibly thin Apple iPhone Air, a product that Apple presented a day before and, without irony, promoted its strength.
I sat at that main audience and listened to the specifications, which include a degree 5 titanium frame and the new ceramic shield 2 for maximum durability. Even so, memories are long, and it is difficult to forget the last time Apple released a thin phone phone. What people could not remember is that the iPhone 6 Plus had only 7.1 mm thin, and presented a 5.5 -inch screen.
Almost as soon as the iPhone 6 Plus reached the shelves of the stores, people were exhausting and folding. It remained so bad that Apple, on the iPhone 7 Plus, would present a completely new class of aluminum.
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I said the magic
The iPhone air has only 5.6 mm thick, which makes it the thinnest phone in Apple. It seemed, at least for me, a risk, so I put the question to Ternus and Jozwiak, I even dare to mention the term “Bless”. Are they worried and how have the iphone air of $ 999 prepared for the punishment that is surely about to support when sent at the end of this month?
Ternus quickly reminded me: “You heard us say in the key note, … it is more durable than any previous iPhone, and that is 100% true.” He listed existing water input measures (IP68), and the most difficult ceramic shield (for a three -sided factor) that covers both sides of the iPhone.
“Superda our internal metrics for the strength of the curve,” said Ternus, which is when Jozwiak intervened, “which are really high.”
Joz (as I will call it from now on) then added that he thought the equipment “chose the appropriate materials for these products, and the titanium here in such a thin product was key to creating an incredibly strongly strong, Incredibly strongenclosure “.
I’ve seen an iPhone Air Fly
I wanted to ask whether Apple had done or not, which means that if they had asked people to sit in the iphone air, but Joswiak cut me. I had other ideas.
I saw how Joswiak began to shake the air of his iPhone, I only realized that I was about to launch the phone of 165 grams in my direction. Suddenly, the phone flew through the air. Naturally, I looked for it and bounced on an adjacent tablet. I hurried to grab the phone clearly without problems, relieved that I had not finished on the floor behind us, but Joz had not finished.
“Try to bend it,” he said, smiling at me.
“Go ahead, it’s in me.”
I realized that I was on video and that I was about to try to potentially destroy one of Apple’s most important employees.
I didn’t want to, but I couldn’t deny the challenge.
I held the iphone air in front of my face and put my thumbs on my face and my other digits on my soft back, and then folded the phone, or rather I strive powerfully, since it flexed a little, but I did not give in. There was no crunch, and I could see the safe and almost beatific smile on Joz’s face while giving everything.
Mark Spaonauer also gave him a chance and wondered jokingly if Apple Store buyers would be encouraged to try this test.
More protection than you think
I admitted that this was better than a back test. The phone clearly leans, but returns to a bit of a perfectly flat slab at the time you stop trying to bend it.
“If you put enough load,” said Ternus, “you can make him flex a little” and Joz finished the thought, “but he returns. That is the idea.”
While that is not a great movement since these are rigid materials, it was curious to know how the lithium -ion battery is protected in these situations.
“We have a metal can in the battery,” Ternus told me, “which also makes the battery itself a much stronger component … we feel really good about it.”
So there you have it, I just resolved inadvertently the “bless” question for iPhone air. This is clearly a very durable phone. I gave everything in a surprise curve test, inspired (devils, almost demanded) by the head of all Apple’s marketing.
Thank you, Joz, for scaring me and giving me the opportunity to dissipate at least one concern about the exciting, new and incredibly thin air of Apple.
I think I need to go to bed now.
By the way, if you want to see this moment and maybe see the complete and fascinating conversation, see Part 1 of the Podcast interview in Tom’s Guide and part 2 on the Techradar YouTube channel.
You can read the Mark Spaonauer report here.
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