Corporate clients, mainly small and medium enterprises, represent between 10% and 15% of all assets in custody in Bitcoin Market, the largest cryptographic exchange in Brazil, according to Daniel Cunha, head of corporate development of the firm.
“These companies barely move more than 10% of their holdings at a given time,” Cunha told Coindesk in an interview at the DAC 2025 conference of the exchange. “They are here to sustain, not trade.”
Companies are mainly using bitcoin to protect their cash reserves from global volatility, he said, citing a growing concern for inflation, the devaluation of currency and geopolitical instability.
The trend grew when companies like Strategy (MSTR) began to adopt Bitcoin as an asset of corporate treasure. The strategy now has 639,835 BTC, which makes it the corporate headline in the world of cryptocurrency. Companies that quote on the stock market, as a whole, have more than 1 million BTC, but the number of small and medium -sized companies is not known.
Cunha did not reveal the exact figures that these companies had in Mercado Bitcoin. Brazil has a cryptocurrency adoption history, classifying the fifth in the cryptocurrency cryptocurrency adoption index of the chain, however, it only has a company that lies in the stock market that has BTC, Méliuz. Oranjebtc will soon list in Brazil’s B3 exchange to become the largest corporate head of the cryptocurrency with $ 400 million in its treasure.
Cunha said that these companies do not pursue performance or do not experiment with Altcoins, but are focusing on BTC and stables such as USDT and USDC to administer their bonds. These holdings are used for conservative cash management instead of speculative plays.
The increase in institutional activity is also having a side effect: it is reducing the general volatility of cryptographic markets, Cunha said. That is making Bitcoin a more attractive option for treasurer, even when the business segment in Brazil is still beginning to adopt cryptography.
“The greats in Faria Lima? They are on the site,” he said, referring to the financial district in the largest city in Brazil, São Paulo, often compared to Wall Street. “They have not yet moved. Everything is waiting for it to happen.”
