- Goal will start using conversations with its goal assistant AI on Facebook and Instagram to customize ads and content
- There is no exclusion
- WhatsApp conversations will not be used for ads for now
Talking to the Chatbot Meta AI on Facebook or Instagram will begin to influence the type of ads and other content you see in a few months. The technological giant announced that the plan to use its interactions with the AI assistant to adjust what you see will begin on December 16. And you cannot choose not to participate. Goal will begin to notify the update users this month.
“Whether it is a voice chat or a text exchange with our AI functions, this update will help us improve the recommendations we provide to people on our platforms so that they are more likely to see the content in which they are really interested, and less content are not,” Meta explained in their announcement. “For example, if I chat with a goal about hiking, we can learn that you are interested in walking, as we would do if you would publish a reel on hiking or liked a page related to hiking. As a result, you can begin to see recommendations for hiking groups, publications of friends about trails or ads for hiking boots.”
Meta clearly wants people to think about their use of AI data as the same as the use of the information publicly publishes. But behind the usual discourse on relevance is a more clear advantage: it is about using the chats of AI as another rich vein of behavior data, putting assistant conversations on the same time with the tastes, actions and clicks on the configuration of their digital experience and in monetizing it. And the only way not to use a goal AI is to avoid interacting with the chatbot.
Or could keep WhatsApp, which remains excluded from the Orientation Plan for Meta Ads for now. But if you have ever asked Meta AI to suggest a restaurant or recommend a training routine, that exchange is about to be part of the invisible scaffolding behind your feed.
The company says that it will respect the limits around sensitive categories such as politics, religion, sexuality and health, but sensitive definitions are not universal, and the erroneous classification seems inevitable.
On the other hand, it is likely that only a few users are still under the illusion that their online experience is purely organic. But treating the chat of ia the same as the subsequent commitment or advertisement clicks is new. A chatbot is not a publication. And as IA attendees become more natural and conversational, blur the mental line between speaking with a tool and feeding a data collection. The illusion of intimacy can actually increase the disposition of people to share, even when the assistant takes notes in silence for the advertisement engine.
Meta is a pioneer in this project, but Google has been talking and experimenting with ads in Gemini and from its descriptions of AI, and Amazon is using conversations with its chatbot Rufus AI for similar purposes.
However, there is a geographical exception to the new goal role AI. The deployment jumps over Europe and the United Kingdom for now, thanks to data privacy laws such as the EU GDPR. These regulations slow down the changes in the use of personal data. Goal is working to make this happen there, but it can take some time.
If this is a good movement for the goal, it could depend on whether people agree that asking for advice from a chatbot about the remodeling of your kitchen should mean seeing related content later that day or that I like a recipe publication is the same as asking for a recipe. Goal is betting that most people will accept comfort and will not oppose the mechanics behind the scene. But, if you don’t want me to decide the type of ads you see, you will want to ask for ideas about your next purchase.
