The creator of Chatgpt Openai will soon present controls that allow content rights owners to issue how their characters are used in their video generation tool AI Sora and plan to share income with those that allow such use.
The artificial intelligence company will give the rights holders “more granular control over the generation of characters,” the executive president Sam Altman published on his blog on Friday.
Altman said the options for copyright owners, such as television and cinema studies, will include blocking the use of their characters.
The scrutiny is growing on the content generated by AI and its impact on intellectual property rights, as companies browse how to balance innovation with fair compensation for creators.
Openai launched this week as an independent application, initially available in the United States and Canada. The videos in the application can have up to 10 seconds long.
The application, which increased rapidly in popularity, allows users to create and share videos of AI that can be turned from the content with copyright and shared with social networks transmissions.
Its copyright policy is expected to swallow tensions in Hollywood. At least one important study, Disney, has chosen not to have appeared its material in the application, people familiar with the matter have told Reuters.
Operai also plans to introduce an income exchange model for copyright holders that allow their characters to be generated by users, Altman wrote.
He said that users are creating significantly more video content than expected, often for the niche public, which causes the need for a monetization strategy.
Altman acknowledged that the income exchange frame “will take a test and error to realize”, but said that the implementation would soon begin as OpenAi intends to try several approaches within Sora, before implementing a model consisting of its broader set of products.
Operai backed by Microsoft launched a Sora model for public use last year, expanding its incursion into multimodal AI technologies and competing with similar tools of target video to video and Alphabet’s Google.
