Twelve years after launch as an exchange of cryptocurrencies, Bitcoin Market aims to be something completely different.
Less focused on price graphics and negotiation couples, the company based in São Paulo now talks more about Pix payments of the Central Bank of Brazil, digital fixed income and simplified remittances.
The Head of Corporate Development of Mercado Bitcoin, Daniel Cunha, told Coindesk in an interview on the margin of the DAC 2025 conference of the exchange that the company wants to become the application where Brazilians manage their financial lives. A kind of “super application” to spend, save and invest.
However, calling MB as a “super application” may not capture the essence of the strategy. Its leadership prefers a different term: a financial center that combines finance inherited with blockchain, allowing users to take advantage of both without understanding either.
“The revolution occurs when the protocol disappears,” Cunha told Coindesk. “The client does not want to listen to blockchains and tokens. He wants to know the rate, risk and expiration date,” he said, referring to the tokenized fixed income offers of the exchange.
‘Invisible Blockchain’
That thought has restructured how MB is presented to users. Instead of trusting the crypto-native vocabulary, the company now emphasizes the characteristics in its offer. An important change involved discarding the term “tokenization” in user -oriented materials, said Cunha.
“We tried a lot of variations,” said Cunha. “When we stop saying ‘Token’ and began to say ‘Digital Fixed Income’, things took off.” The idea is to have a product whose backend works with Blockchain technology, but the border is still more recognizable for the masses.
Essentially, MB’s bet is that “invisible blockchain” is the next border.
“Let’s see that many people use blockchain without realizing that they are using blockchain,” MB said. “That’s when you know that the revolution has happened.”
Blockchain’s flagship -based investment products focus on the tokenized private credit, a segment that believes that it is neglected and mature for interruption in Brazil.
Brazil is among the five main countries for the use of retail cryptography, according to the global cryptocurrency adoption index of the chain. MB is positioning itself as a response to a common pain point in the country through a remittance service based on Stablecoin.
A trade pivot
Despite all the new initiatives, the main business of MB, the cryptography trade, still represents most of its income. But that balance is changing.
At its peak, trade represented 95% of the company’s income. Today, that number is closer to 60%, with the rest from payments, custody, tokenized investments and services such as asset management. Over time, the company expects trade to fall below 30%, Cunha revealed.
As part of that change, the company is also expanding geographically. It now has a customer -oriented operation in Portugal and is building institutional channels in the US, with the aim of linking capital and investment opportunities in the markets.
Mercado Bitcoin, where a significant part of assets under administration consists of the treasure bonds of small and medium -sized businesses, hopes to exceed 3 billion reais ($ 563 million) in the issuance of tokenized credit at the end of the year. About 20% of assets in custody on the platform are now tokenized of real world assets (RWAS), compared to practically zero only a few years ago.
The pivot is within a broader impulse to build “super financial applications.” The CEO of Coinbase, Brian Armstrong, has said that Coinbase aims to be a “super application” that works with cryptography that would provide “all kinds of financial services.”
Beyond cryptography, Fintechs such as Revolution and Paytm are grouping payments, loans and investments. The play book borrows from Wechat and Alipay, applications that group the social, financial and other characteristics.
Read more: Crypto Exchange Mercado Bitcoin to tokenize $ 200 million in real world assets at XRP Ledger
