- Adobe reveals new AI Foundry service for enterprises
- Platform will enable custom AI models designed around a company’s intellectual property
- Ads and campaigns can be easily adapted, changed and transferred
Adobe has launched a new service that offers companies the opportunity to train custom, custom AI models on their own intellectual property and corporate brand.
The new AI Foundry service seeks to offer unparalleled customization when it comes to AI models, particularly as companies look to differentiate themselves in this new era.
The move should also help companies and AI model makers avoid potentially damaging legal issues that arise from misuse of corporate intellectual property by LLM or other services.
Adobe AI Foundry
Foundry’s custom models, which can produce text, images, videos, and more, will be built on top of Adobe’s Firefly AI models, with the added benefit of additional customization.
The company says its launch was driven by enterprise customers who wanted more sophisticated custom versions of the Firefly. Adobe will work with your client before releasing a model, to ensure that all parameters are met and no boundaries are crossed.
This will differentiate you from those companies that choose to work with LLM from models like OpenAI, Anthropic or Google, as you can simply connect to them through an API.
For example, the company can use the model to adapt an ad to a variety of different markets or languages without needing to start from scratch each time.
The tailored ad will be able to maintain a consistent “look” of the business and will be created much faster. It can then also be adapted to fit different channels, allowing for a much smoother marketing campaign and saving time and money.
Adobe has already signed up Home Depot and Walt Disney Imagineering, Disney’s research and development arm for its theme parks, as early customers; the latter proves to be a potentially intriguing use case in the future.
