- Semrush One combines classic SEO tracking with next-generation AI visibility tools
- The platform reveals how brands appear on ChatGPT, Gemini and Perplexity
- The entry fee of $165 per month can be a serious hurdle for smaller brands.
As artificial intelligence becomes the go-to source of information online, maintaining visibility has become increasingly difficult for marketers.
Semrush, a long-established name in online analytics, has introduced a new platform called Semrush One, designed to address this change.
The AI tool combines traditional SEO analysis and AI-powered search visibility in a bid to help businesses keep their content visible as search models evolve beyond standard engines like Google.
A new approach to digital visibility
According to Semrush, the platform combines familiar SEO data with new layers of AI viewability analysis.
This provides users with insights into how their brands appear in AI discovery engines like ChatGPT, Gemini, and Perplexity.
“Semrush has always helped marketers see where they stand, and now we help them shape what comes next,” said Andrew Warden, chief marketing officer at Semrush. “By combining SEO and AI into one layer of intelligence, Semrush One gives marketers the power to influence every moment of discovery and turn insights into performance. It’s the edge modern marketing has been missing.”
The company claims that this integration allows for faster adjustments to changes in ranking and search behavior.
Its data sets reportedly include more than 808 million domains and trillions of backlinks, forming what it describes as one of the most extensive data collections available.
This scale might appeal to larger brands, but smaller e-commerce companies may question whether such vast data sets translate into practical profits.
Semrush One is available in three versions, including Starter, Pro+, and Advanced, with each level providing broader functionality for larger teams.
Beyond this, a broader enterprise-level product called AI Optimization promises customizable prompts and model-level control for major organizations.
Although Semrush presents these tiers as affordable for businesses of all sizes, the introductory price of $165 per month raises questions about affordability for startups or small digital stores.
Semrush claims its own testing showed a rapid jump in AI visibility after adopting the system, nearly tripling its “AI voice share” in one month.
The company interprets this as proof that large language models react faster than traditional SEO cycles.
“With the growing adoption of LLM and the rapidly evolving world of search, online brand visibility has become a boardroom topic,” said Bill Wagner, CEO of Semrush. “We’re excited to build on nearly two decades of search industry leadership and empower marketers to take control of their visibility in the new era with Semrush One.”
However, it is not yet clear whether the gains seen with Semrush One will extend to third-party clients whose content competes with stronger brands or operates in different search contexts.
The changing nature of AI-driven search ranking also means that today’s viewability metrics may not remain stable tomorrow.
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds. Be sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp also.
