- Pomelli is an experimental artificial intelligence tool for creating digital marketing assets
- You can build brand awareness simply from a link to your website.
- AI generated assets are editable for the final human touch
Google Labs has launched a new experimental AI marketing tool in partnership with Google DeepMind with the goal of helping SMBs quickly and effectively scale their marketing campaigns.
In a blog post announcing the news, Google Labs Senior Product Manager Daniel Adonai and DeepMind Senior Product Manager Bea Alessio explained that the new Pomelli platform can be used to create branded social media campaigns with ease.
“Pomelli uses AI to understand your unique business and generate effective, personalized campaigns in just three steps,” they wrote.
Google’s Pomelli will quickly create marketing campaigns for SMEs
Adonai and Alessio explained that Pomelli was born out of the need for more accessible marketing scaling tools for SMBs, which often face time, budget and skill challenges.
The tool begins by gathering insights about the company and its brand through the company website, creating a brand profile to capture aspects such as tone of voice, fonts, images and colors.
In the second step, the tool suggests personalized campaign ideas, based on this “business DNA.” “If you have your own idea, you can write a message to create content tailored exactly to your vision,” the product managers wrote, implying that users can choose between AI-generated suggestions and their own.
The third and final step is to turn those ideas into marketing campaigns with “high-quality, branded” assets, which SMEs can use for ads, their website or social media posts.
Although the assets are generated with AI, Google’s tool creates an editable format so users can still adjust things like fonts and image placement.
As of now, Pomelli is available for testing in public beta for English-language customers in the US, Canada, Australia, and New Zealand. “It’s an early experiment and could take some time to get right,” Google revealed.
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