Meghan Markle has just been praised for the way she runs her business, the prices and the appeal she generates around her creations.
Everything has been brought to light and explained by branding expert Chad Teixeira.
spoke with him daily mail for this break from Meghan’s efforts, which “plays” to promote her brand, while also challenging what people consider “traditional retail logic.”
According to the expert, this year’s Christmas collection is the most important because the newly released video inciting the Christmas collection features things like decorated hallways, a glazed turkey, which has been made with its own brand of honey, as well as clips of desserts that it is preparing with its own jams.
He also touched on the method behind the shocking price of his products. For example, things like Raspberry Jam and Orange Marmalade sell for $12 each, and the Fruit Spread Trio and the exclusive Fruit Spread Gift Set are $36 and $42 respectively in their keepsake boxes.
For the branding expert, this price is a “deliberate play with perceived value” compared to “traditional retail logic” because it positions them as a luxury good.
Additionally, As Ever appears to focus more on Meghan’s “story, taste and aesthetic,” creating it more of an “emotional rather than rational purchase” that “is common in celebrity-led or heritage-inspired brands.”
“It is a strategic move where exclusivity and narrative have more weight than practical value,” he also noted.
Even Meghan’s lyrics “align with that premium positioning,” he said before calling it a “subtle connection to her personal touch is luxury” for her fans.
“While some consumers may be momentarily surprised that equipment isn’t cheaper, this type of pricing psychology can actually strengthen brand appeal if handled consistently,” as it “signals trust and exclusivity,” he said a little later in the talk.
However, “the key will be in the storytelling,” he stated before concluding. “If the focus remains on craftsmanship, heritage and intention rather than quantity, most of your audience will interpret the price as part of the brand’s aspirational identity rather than a misstep.”
