Saba Qamar is once again using her platform to amplify the challenges faced by children across Pakistan. On the occasion of World Children’s Day on Thursday, the actor took to social media wearing blue, a symbolic gesture to draw attention to the current children’s rights issues in the country.
“Every child has the right to learn, to grow healthy, to live in a safe environment and to have a voice in the decisions that shape their future,” he said. “Let’s come together to make these rights a reality for all children.”
Qamar’s participation in this year’s celebration builds on her role as UNICEF National Ambassador in Pakistan, a position to which she was first appointed last year. The announcement coincided with International Day of the Girl, a moment meant to highlight the rights of girls and the various challenges they face globally.
At the time, Qamar expressed gratitude for the appointment, saying: “It is an honor to join UNICEF. I will advance our shared mission of ensuring the rights of all children, wherever they are.” She also spoke about insights from her recent travels, where she witnessed first-hand the difficulties faced by children and women across the country, as well as the significant effects of UNICEF’s ongoing initiatives. “I am committed to doing my part for the children and youth of Pakistan, enabling them to dream and achieve those dreams,” she added.
Their renewed call comes at a time when children’s issues remain critical in Pakistan. Child marriage is one of the most pressing concerns, as there are 19 million married girls in the country, the sixth highest number in the world. More than half of adolescents become pregnant before the age of 18, a reality that poses serious health risks for both mother and child. Without urgent and targeted intervention, UNICEF projects that it could take decades for Pakistan to eliminate child marriage.
Acknowledging Qamar’s work, UNICEF Representative in Pakistan Abdullah Fadil welcomed her participation and described her as a brave and influential advocate for the rights of women and girls. Their commitment, he noted, strengthens ongoing efforts to safeguard children’s futures and drive meaningful change.



