Ryan Reynolds is lifting the curtain on how he crafts his signature style of comedic advertising and why humor remains his secret weapon.
During a new conversation with PEOPLE Magazine in Wall Street Journal CMO Summithe deadpool The star shared that he uses humor as a strategy.
“Well, humor and emotion are the two feelings that I think travel the most,” he said.
Reynolds explained that both tools work because they break down barriers and disarm audiences, but when combined, they create messages that feel human and memorable rather than transactional.
“Humor works very well, as do emotions. But if you put them together, it really creates unity. It creates that feeling that now we are okay, we are not divided.”
He also reflected on the important advice he received from famous screenwriter Richard Curtis that still influences his writing and acting.
“He said that each character has to have a beginning, a middle and an end. [The advice] It really stuck with me,” Reynolds shared.
