- Shopping Research is a new tool in ChatGPT that finds the best deal on products
- Shopping Research is available on all plans, including free, and access is almost unlimited during the holiday season.
- Tool creates custom buyer’s guides within ChatGPT
OpenAI decided to revamp the shopping experience on ChatGPT just before Black Friday by launching Shopping Research. Shopping Research is a new tool that lets ChatGPT help you find great deals on products and is rolling out today on mobile and web for users signed in to the ChatGPT Free, Go, Plus and Pro plans.
One of the main problems with shopping using an AI chatbot is that they have never been good at checking if a price is the lowest or understanding if an offer is actually good value for money. ChatGPT Shopping Research aims to solve that problem.
Even better, OpenAI gives you almost unlimited access to Shopping Research during the holiday season.
No more manual searches
With Shopping Research, you can simply describe what you’re looking for using natural language, and ChatGPT will create an intelligent, personalized buyer’s guide just for you. It’s like it becomes your personal shopping assistant.
So, you could write something like “Find me a unique frog-themed gift for someone who likes eclectic decor” or “The best TVs for a bright room.” and ChatGPT will ask you if you want to start Shopping Research and let it research that topic for you.
The Shopping Research experience is a two-way conversation, where ChatGPT asks intelligent clarifying questions and searches the Internet for up-to-date information delivered in minutes. OpenAI says it works particularly well for high-detail purchases, such as electronics, beauty, home and garden, kitchen and appliances, and sports and outdoors.
Purchasing research in action. Video credit: OpenAI
A personal shopper
Once all clarifying questions have been answered, you’ll get a personalized buyer’s guide that lists the best products and shows key differences and trade-offs. So instead of having to have 20 tabs open to compare various products, you’ll have it all in one easy-to-access place.
If you’re a Pro user and enjoy ChatGPT Pulse, the wealth of curated information that ChatGPT sends you every day, you’ll find that Shopping Research is now integrated into Pulse, where you can proactively suggest personalized buyer guides based on your past conversations.
To purchase something after identifying it in Shopping Research, simply click through to the retailer’s site instead of completing the purchase within ChatGPT. OpenAI says it plans to make direct purchases through Instant Checkout in the future.
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds. Be sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp also.
The best video cameras.
