- AMD Rumored to be Implementing a 10% Price Increase on All Radeon GPUs
- Supply issues around VRAM are driving up memory prices
- The cost will be passed on to consumers, so Black Friday could be as cheap as GPUs will be for quite some time.
If you’re thinking about buying a graphics card, there have been more rumors that price increases could be coming due to the rising cost of video memory, meaning Black Friday may be the best chance to get a good deal on a new GPU for some time.
TechPowerUp highlighted (via VideoCardz) that analyst Dan Nystedt at X pointed to a (paid) report from UDN, which claims that AMD has told its graphics card manufacturing partners that prices will increase.
AMD has notified supply chain partners that it will increase graphics card prices by 10% across the entire product line due to rising memory chip prices, media reports. It will reportedly be the second such price increase for AMD. $AMD $NVDA #Semiconductors https://t.co/pi2hsmmhCANovember 24, 2025
The article suggests that AMD is raising prices by 10% across its entire Radeon product line due to the rising cost of video RAM modules (VRAM).
Obviously, take it with a lot of seasoning, but we have seen Multiple reports in recent times about the rising cost of memory (for both RAM chips and storage) is a very real phenomenon. So it seems like the situation is getting worse for graphics cards when it comes to VRAM, at least on AMD’s part.
Analysis: Acting in a bit of haste may not be a bad decision at this point
GPUs use VRAM to speed up their performance (it’s much faster than relying on the PC’s system memory, since the VRAM is right there on the board and easily accessible) and some graphics cards accumulate a lot of stuff.
When AMD sells graphics chips to a board manufacturing partner, the practice is to package video RAM modules with them; These are the two main components of a graphics card, of course. As the cost of RAM rises sharply, the price of those packages is increasing and AMD is charging its partners more.
Of course, that cost will not be absorbed by the card manufacturer, but will be passed on to the consumer who purchases the product. Radeon GPUs are therefore likely to become 10% more expensive on shelves as the impact of this filters through the supply and production chain, but obviously, as noted, we need to be wary of rumors and a single report – it could be false.
That said, given the amount of recent speculation about how GPU prices could rise, the evidence is mounting and there is a growing sense that if you want to buy a graphics card in the near future (or even the medium term), Black Friday could offer the best prices for quite some time. (There is a tempting offer Sapphire RX 9060 XT on the boil, on the one hand).
And if you’re thinking that the price increases might apply more to high-end graphics cards with lots of VRAM, think again: this will affect more affordable GPUs just as much. In fact, there has even been a suggestion that some cheaper (mid-range) graphics cards are going to be canned, as those models that include more VRAM relative to their price range (mainly more affordable 16GB offerings) are set for disproportionate cost increases – increases that may not make much sense for the product.
I’d take it with even more seasoning, and the same applies to rumors about Nvidia delaying RTX 5000 Super updates due to VRAM supply issues. But still, all of this contributes greatly to the overall feeling of buying now rather than waiting, which is currently taking over the GPU market.
The best graphics cards for all budgets
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