- Sony has registered the “True RGB” trademark for televisions in Japan and Canada
- Sony expected to launch mini-LED RGB TVs in early 2026
- It will join models from TCL, Hisense, Samsung and also a secret LG television
Sony’s preparations to launch its RGB LED televisions have taken a big step forward: it seems they already have a name. They will likely appear under the “True RGB” banner. This is according to The Walkman Blog, which discovered that Sony trademarks the phrase in Japan and Canada for “LED screens, televisions and TVs.”
We’ve been following RGB LED TVs with great interest for some time now, and Sony showed off its take on the technology a lot earlier this year, describing it as a “2026 technology.”
More recently, we took another look at Sony’s RGB LED TV and interviewed Sony executives about the technology. They were cagey about an exact release date, but didn’t explicitly rule out an appearance at CES 2026 in January.
What’s so good about RGB LED TVs?
The big benefit here is brightness and precision: RGB LED TVs are much brighter than typical OLEDs and require less color filtering than other types of LED TVs, with less light passing from bright areas to dark areas.
They’re great for daytime viewing and can be considerably more energy efficient than other types of TVs, and Sony told us the technology is also very scalable.
“OLED has been on the market for how many years and it’s still stuck at 97-inch, and 97-inch is still priced very, very high compared to 83-inch or 77-inch,” Sony told us. “So scalability will also be one of the advantages when it comes to RGB LEDs.” Sony even suggests that power users with high-spec projectors will be tempted by the technology.
It looks like 2026 will be the year of RGB LED TVs, with new models launching in a variety of sizes to target both affordable and highly premium prices. Hisense is launching a range of 55- to 100-inch models at extremely competitive prices, as well as its monstrous 116-inch 116UX, which launched at $24,999 / AU$39,999 / €28,999 (approximately £25,000).
TCL also makes RGB LED TVs and will announce two next-generation models in September 2025, the Q9M and Q10M Ultra. The Q9M RGB TV is the most affordable of the pair, with pricing starting at 7,999 yuan (around $1,150 / £830 / AU$1,700) for the 65-inch version.
These TVs are currently exclusive to the Chinese market, but we expect US availability to be announced at CES, and UK and European availability soon after.
Samsung has announced its first micro-RGB TV, a 115-inch model priced at around $32,000 / £24,000 / €28,000 / AU$49,750; It’s currently available in South Korea, but Samsung has confirmed it’s coming to the US next.
Some companies haven’t announced anything officially, but some of their RGB plans have been revealed anyway: In November LG announced that it had won a CES innovation award for a mysterious new TV: a “premium LCD TV with Micro RGB technology.”
We’re very impressed with what we’ve seen of the micro-RGB and RGB mini-LED TVs, and it’s also impressive to see how quickly the new technology has entered production. While micro-RGB is still incredibly expensive, the much more affordable mini-LED RGB technology looks like it could give OLED a real run for its money in the coming months.
The best televisions for all budgets
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