- Samsung’s Ballie robot isn’t here yet after a promised summer 2025 launch
- Ballie isn’t quite ready and Samsung is still working on AI robot companion
- Samsung tells TechRadar it “continues to refine and perfect technology” for a better customer experience
If you’ve been wondering where Samsung’s Ballie robot companion is, after being reintroduced at CES 2025 and promised for a summer release, you’re not alone.
Ballie has been a long-promised robot within the wider world of Samsung. It was first shown as a prototype in 2020 with no plans for a consumer release. Samsung then reintroduced it in 2024 with a larger footprint and more AI on board, and once again showed it off at CES 2025 with a promise to launch it in the first half of the year.
Samsung confirmed again a few months later, in April, that Ballie would launch in the United States and Korea in summer 2025; A registration page even appeared on the site, much like the one Samsung is launching for the upcoming Galaxy smartphone. However, it’s now December 2025, and while you can still sign up for updates, Ballie isn’t yet a robot you can buy.
TechRadar contacted Samsung for an update on Ballie and a spokesperson told us: “We continue to refine and perfect the technology to deliver an even more impactful customer experience.”
Short answer: Ballie is not ready yet and Samsung is still working on the AI robot companion.
Even more than a Samsung Frame TV, smart refrigerator or smartphone, and more like Galaxy AI or Vision AI, Ballie is designed to be a companion: one that can roam around your home, projecting images and content, but also serves as a helpful assistant.
Samsung showed a demo of Ballie at CES 2025, with its projection abilities and AI functions running in a loop, but it didn’t allow attendees to actually interact with it. We’ll probably need some proper practice as we move toward consumer availability and see Samsung refine the robot.
It’s certainly friendlier and less invasive than, say, a Neo X1 robot, but it also lacks the fun and engaging nature of Disney’s Olaf robot or the BDX Droids. Furthermore, it can project movies, television shows and other visual elements, and can answer questions. Samsung also noted that Gemini would be integrated to help with countless tasks as part of a partnership with Google Cloud.
As a reminder, Ballie comes in the form of a bright yellow round ball, almost the size of a basketball, that rolls on wheels to move across a floor. He can’t climb stairs, but what he lacks in legs he makes up for with sensors. It was configured to include a LiDAR sensor stack with a time-of-flight (ToF) sensor, speakers, microphones, a 2K rear camera, a 4K front camera, and a projector.
#SamsungCES2020 키노트에서 깜짝 데뷔하여 관심을 한몸에 받고 있는 #볼리 #Ballie! 정말 손짓만으로 쪼르르 달려올지, 다른 가전제품들을 잘 컨트롤 할 수 있을지, 직접 시연해봤습니다! pic.twitter.com/cfOt0Ncl3jJanuary 9, 2020
It remains to be seen when we’ll get another update from Ballie, but hopefully Samsung will be a little more direct when it takes its next step. It could be at CES 2026, and who knows, we may finally have a confirmed US and Korean release date with exact pricing.
We may also get another demo reel, and Ballie will still be something we hear and see, but don’t interact with.
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