PricewaterhouseCoopers (PwC), one of the big four accounting firms, is taking steps to deepen its commitment to crypto clients, citing a change in US regulation that is making the sector easier to serve at scale, the Financial Times reported.
Paul Griggs, senior partner and chief executive of PwC in the US, said the firm plans to “lean” into cryptocurrency-related work as stablecoin legislation and more constructive rulemaking provide a clearer framework for institutions to adopt digital assets.
Griggs pointed to the passage of the GENIUS Act, which outlines stablecoin regulation, as a key catalyst for the company’s next phase of expansion.
“I hope that the GENIUS Act and the regulatory push around stablecoin will create more conviction around leaning into that product and that asset class,” Griggs told the Financial Times. He added that tokenization is also likely to continue expanding and that PwC “needs to be in that ecosystem.”
The move marks a tougher stance by one of the Big Four companies after years of keeping cryptocurrencies at arm’s length, largely due to regulatory uncertainty and high-profile enforcement actions that made it difficult for service providers to assess risk and create repeatable compliance processes.
The sector has been reshaped since the re-election of President Donald Trump and the subsequent shift towards a more cryptocurrency-friendly tone by US regulators, which has improved the outlook for stablecoins, tokenization and broader infrastructure.
PwC plans to be “very engaged” in both the audit and consulting lines, according to the report.
The company has been presenting to its clients how stablecoins could be used to improve the efficiency of the payment system. This topic has become increasingly common as banks and fintech companies explore programmable settlement and faster cross-border transfers.
