- WP Engine moves agency talent in-house to accelerate editorial product development
- Big Bite Agency Services End as Their Engineers Join WP Engine Directly
- Deal deepens WP Engine’s reliance on WordPress for media operations at scale
WP Engine has announced the acquisition of Big Bite, a long-time agency partner known for its work with large media organizations.
Big Bite has been creating writing platforms, editorial workflows and custom publishing tools for international publishers for over ten years.
Past clients include major technology newspaper and magazine groups that rely on complex content operations at scale.
WP Engine absorbs Big Bite
The deal signals WP Engine’s interest in strengthening its internal editorial expertise rather than relying solely on relationships with external agencies.
As part of the transaction, WP Engine will close Big Bite’s agency operations, ending its role as an independent service provider.
WP Engine expects the entire team to move into its engineering organization, where they will focus on building and refining editorial products.
The company says the move is aimed at improving the solutions available to enterprise clients and agency partners, as the emphasis appears to be on internal product development rather than ongoing client-facing consulting work.
“Today’s acquisition advances WP Engine’s commitment to offering publishers products that enable them to create, organize and share content more efficiently,” said Ramadass Prabhakar, CTO of WP Engine.
“Together, we have successfully aligned our capabilities to support some of the world’s largest publishers, including ITP Media Group, and are uniquely positioned to bring intelligent, purpose-built software solutions to market for partner agencies and publishers that will improve the way they deliver digital content and optimize workflows.”
WP Engine operates as a premium provider within the broader WordPress ecosystem, offering managed web hosting and related services.
The company has long promoted WordPress as a flexible option for large organizations, despite ongoing debates over whether it qualifies as the best CMS for demanding enterprise use cases.
By absorbing Big Bite’s publishing specialists, WP Engine is strengthening its commitment to WordPress hosting for media companies with high traffic and complex editorial needs.
That said, this acquisition reduces Big Bite’s independence while concentrating its expertise within a single vendor platform.
That consolidation could limit options for publishers who previously worked with Big Bite on different infrastructures, but both companies seem happy with the deal.
“We are excited to bring our two organizations together to unlock growth and develop unique product offerings for agencies and digital brands that partner with WP Engine,” said Jason Agnew, CTO and co-founder of Big Bite.
“By bringing our engineering strengths together, we can deliver even greater value to WP Engine partner agencies looking to elevate publishing capabilities.”
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds. Be sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp also.
