- Adobe to partner with directors, film studios and visual effects houses
- Filmmakers Praise Firefly Foundry’s AI Content Creation Tools
- But you’ll still need to “request more information” if you want to try it.
Adobe has revealed new partnerships with numerous talent agencies, film studios, directors, visual effects houses and directors like David Ayer of fast and furious fame and black adam‘s Jaume Collet-Serra.
First announced at Adobe Max in October 2025, Firefly Foundry is designed to accelerate workflows, effectively giving filmmakers the AI tools they need to quickly produce and polish content that maintains their creativity and vision.
However, creative professionals can’t simply download the tool like most apps in Adobe’s creative suite; They’ll have to hit “request more information” on the website here to get the scoop.
A creative foundry
But what is Firefly Foundry?
In a world where 85% of the films premiering at this year’s Sundance Film Festival are created using its tools, Foundry is Adobe’s answer to creatives concerned about where AI fits into storytelling. According to the company, the tool, powered by Firefly, allows users to create “high-fidelity images, video, audio, 3D, and vector outputs with a complete understanding of a brand or franchise’s creative universe.”
The Foundry itself is designed to improve the creation of, well, everything. Social media content, digital displays, in-person events, mobile apps all get a shoutout in Adobe’s latest blog.
But it is also designed to become a central element of pre- and post-production workflows in film.
During the initial ideation stage, Firefly Foundry offers tools for directors and storyboard artists to create unique shots.
On set, Adobe says the tool can help teams “ensure they get the right creative options for their shot list as filming progresses,” while also increasing the efficiency of processing dailies (or “rushes,” for British readers).
In post-production, Foundry can minimize the need for reshoots, with editors and visual effects artists able to “capture shots, correct scenes, and polish final frames.”
That’s where Adobe’s new partnerships with companies like Cantina Creative, Promise Advanced Imagination, CAA, and William Morris come into play. These users have been praising the power of Foundry.
Collet-Serra, who directed the Disney film jungle cruise, said: “Leveraging Firefly Foundry’s responsible AI models can help us find new and efficient ways to operate throughout production, freeing our minds to focus on the art.”
And Creative Artists Agency CEO and Co-President Bryan Lourd explained, “Firefly Foundry provides artists with commercially secure tools that expand the possibilities for creative expression.”
Other film and television partners, such as B5 Studios and Promise Advanced Imagination, believe that Firefly Foundry “empowers artists” and “gives[es] “Our artists have the freedom to push their ideas further, while providing confidence to co-production partners, clients and distribution in how generative AI is used.”
So it looks like Firefly Foundry’s AI tools could soon be coming to a theater near you.
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