- Sonos’ new Amp Multi is a sign that app problems have been “solved”
- Hardware launches will ‘surge’ in second half of 2026, report says
- Sonos wants customers to love it again
Sonos has just announced its first new features since the end of 2024: the new Amp Multi amplifier for professional installations. It’s not just a new product from Sonos: it’s a new dawn for the company. That’s what Sonos insiders tell Bloomberg, which reports that Sonos believes its app-related antics have come to an end.
Sonos “believes that most of the bugs and issues that once plagued its mobile app have been resolved,” and the launch of the Amp Multi marks the end of “an intentional pause in product launches…Hardware launches will ramp up in the second half of its fiscal 2026 year.”
It’s worth noting here that Sonos’ fiscal year ends in September, so it looks like the next eight months could be busy for Sonos believers.
What’s the story behind Sonos’ new hardware plans?
As far as we know, only one planned product, the Sonos streaming video player, was canceled entirely, but other products were rumored to have failed to appear. And Sonos executives had talked about launching at least two new products per year, and that was definitely not the case in 2025.
Sonos’ problems arose from its unfortunate app update, a public relations disaster that was still rumbling in early 2025: the update turned out to be a downgrade for many users, and many of Sonos’ staunchest defenders were extremely unhappy with it.
Then-CEO Patrick Spence was replaced by new CEO Tom Conrad in January 2025, who said “we’ve let too many people down” and promised to “get us back on track.” [by] Returning to the innovation that is at the heart of the incredible Sonos story.” The Amp Multi is the first new product from Sonos under their responsibility.
The Amp Multi isn’t made for people like me (it’s a pro-level product for high-end installations), but it signals that Sonos is back in the ring, and that’s a reason to be optimistic. Conrad has said that his goal is to get Sonos customers to expand their investments in Sonos, and to do that, it is necessary to make those customers happy.
As we reported last year, Sonos used to have the best word of mouth in tech; It seems Conrad intends for that to happen again.
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