- Nothing’s CEO has said there will be no Phone 4 this year
- This is apparently to ensure that the next flagship feels like a significant improvement.
- However, there will be a Nothing Phone 4a
After his refreshingly frank claim that phones (including Nothing devices) will be more expensive this year, the company’s CEO is back with more potentially bad news.
In a video on the company’s YouTube channel, Nothing CEO Carl Pei stated that the company will not release the Nothing Phone 4 this year; In other words, there will be no new flagship model in 2026.
Pei explained that “we’re not going to produce a flagship phone every year for the sake of it,” adding that “we want every update to be meaningful.”
That’s a refreshing stance, although some Nothing fans might be disappointed. But the annual update cycle we see in most of the smartphone industry doesn’t always lead to interesting new devices every year; Often upgrades are little more than a marginal increase in specifications.
So by having less frequent updates on a less predictable schedule, Nothing could make the flagships it releases more exciting.
Look
Of course, if you wanted to be cynical, you could suggest that perhaps the company has run out of ideas, which could be a problem, especially when you’re always looking to make your products stand out. And perhaps rising RAM prices are also a factor, as it could make a Phone 4 prohibitively expensive.
A different approach
But that’s just speculation, and it’s credible that Pei’s explanation is the main reason there won’t be any flagships this year. After all, as Pei pointed out, “just because the rest of the industry does things a certain way doesn’t mean we’re going to do them the same way; if that were the case, why did we start this company to begin with?”
And some new products are coming this year, including the Nothing Phone 4a series, which Pei says will be a “complete evolution” of the Nothing Phone 3a series, complete with upgrades to the cameras, display, materials, design and performance, bringing these phones closer to being flagships than ever.
That said, these phones still won’t match the Nothing Phone 3, which will remain the company’s flagship at least until next year.
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds. Be sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp also.
