Demi Moore has gone viral after debuting a dramatic new look at Milan Fashion Week, and the internet has a lot of thoughts about it.
The actress, 63, appeared at Gucci’s FW26 fashion show at the Palazzo delle Scintille on February 26, having swapped her signature long dark hair for a sleek, blunt wet-look bob.
The transformation was surprising enough to stop people online, with fans and critics alike doing a double take of photos from the event.
The new hairstyle, dubbed “Demi-tris BoB” by the man behind it, celebrity hairstylist Dimitris Giannetos, who shared the look on Instagram, was paired with an all-leather ensemble crafted by Moore’s longtime hairstylist, Brad Goreski.
The full outfit, which Goreski filmed and posted before leaving for the show, consisted of a fitted black jacket, fitted black pants, oversized dark sunglasses, pointy black stilettos, and a black purse.
Each piece was made by Gucci’s new creative director, Demna Gvasalia.
Moore also brought along a very special companion: her chihuahua Pilaf, whom she cradled in one arm while carrying her purse in the other, and who then enjoyed what could be described as one of the best seats in the house, Moore’s lap, during the show itself.
The online reaction was, to put it mildly, mixed. Many fans were full of praise.
“I love the hair!” one Instagram user wrote, while another said the style looked “so fresh” after years of her longer look.
Some couldn’t resist referencing his recent film. The substancewith one commentator cheekily asking, “Did you take the substance?”, a nod to her role in the body horror satire about a woman desperate to hold on to her youth.
On Reddit, the response was more divided.
“This is pretty shocking,” one user wrote.
Another kept it simple: “The only word I have for this is ‘severe.'”
One commenter compared her all-black leather look to “Trinity of The matrix“, while another admitted, in perhaps the most relatable reaction of all, that without her contact lenses she had initially been mistaken for “Michael Jackson of later years.”
