- Microsoft supports Yobi’s 700 billion parameter model using Azure infrastructure
- Yobi analyzes purchases and visits to predict future consumer behavior
- The system targets users before traditional search and social ads.
Microsoft has partnered with behavioral AI startup Yobi to develop predictive consumer intelligence using a 700 billion parameter model.
According to the company, its artificial intelligence system is based on real-world consent data, including purchases, store visits and marketing conversions.
Going forward, Microsoft will provide platform operations and cloud infrastructure through Azure, while Yobi will manage behavioral AI training and customer modeling.
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Application to business advertising.
Yobi’s artificial intelligence system is designed to reach audiences at an earlier stage in the purchasing process than traditional advertising platforms.
Typical search and social platforms primarily focus on users who are already close to making a purchase, but Yobi identifies customers who have not previously interacted with the brand.
Yobi’s behavioral model generates predictive insights without exposing consumers’ individual identities.
The system uses privacy-preserving customer representations to deliver intent signals to enterprise customers, as first-party data is securely uploaded, combined with Yobi behavioral data, and activated in real-time via Microsoft Azure.
“This partnership reflects our commitment to creating AI solutions that are innovative and responsible, with trust and privacy at the center,” said Judson Althoff, CEO of Microsoft’s commercial business.
Businesses can access Yobi’s system through Azure Marketplace, centralizing data from their authorized consumers and applying predictive models across online and in-store channels.
The artificial intelligence system is intended to personalize experiences, discover high-value leads, and predict outcomes aligned with business metrics.
Microsoft’s Azure platform provides the computing resources necessary to train and deploy Yobi’s 700 billion-parameter model.
Yobi’s consent database represents one of the largest collections of data on consumer behavior in the United States.
“Understanding and predicting customer intent is a competitive necessity, but today businesses face a data disadvantage,” said Max Snow, CEO and co-founder of Yobi AI.
“As a leading cloud AI provider, Microsoft Azure offers best-in-class infrastructure and tools that enable Yobi to train proprietary 700B parameter models, unlocking for companies like Wolverine the ability to optimize sales without compromising privacy.”
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