- The founder of No More Robots condemned the use of generic AI in video games
- Mike Rose stated that “video games are cooked,” as numerous games now use AI-generated content.
- Rose believes genetic AI is here to stay and, unfortunately, “our feelings about it don’t matter”
The backlash against generative AI, and indeed all forms of AI used in video games, has only intensified, and gamers are not the only ones condemning it, especially since the introduction of Nvidia’s DLSS 5: publishers and developers are also getting in on the action.
As reported by GamesRadar, the founder of independent game publisher No More Robots, Mike Rose, has criticized the use of gen AI in games, particularly gen AI used to create in-game content or art, and believes there is no turning back.
While he didn’t directly reference DLSS 5, Rose wasn’t shy about sharing negative thoughts about AI generation, saying, “From a publisher’s perspective specifically, it’s very annoying. If before we thought the number of games being released on Steam was crazy, now it’s just impossible.
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“During the last [Steam] At the next Fest, it seemed like about 1/3 of the demos had AI-generated key art and/or AI-generated content. So now we have that to compete with as well. Viva!”
Normalization of AI in games
If you think Rose might be exaggerating here, remember that generative AI has been evident in recent games like crimson desert (with the game’s wall art, even if it was unintentional), and has been notably present in bigger titles like Activision. Call of Duty Black Ops 7.
That means that big-name games, as well as indie titles (as Rose noted), are using generic AI and gradually normalizing AI tools more in the gaming industry, and that’s not a good thing in my opinion, especially after seeing what DLSS 5 does with in-game character models.
“Honestly, don’t you think he’s so disgusting looking?” says Rose, referring directly to the appearance of AI generation art. He continues: “It doesn’t matter that many of us don’t like gen AI. Now it will be used and used more and more. As the kids say: video games are cooked.”
With DLSS 5 scheduled for release in late 2026 and gaming giants like Capcom and Ubisoft on board, the evidence for what Rose claims is clear. Arguably, the games industry is already at a stage of using generational AI where there is no conceivable return to normal, although the backlash is clearly growing, which may be of some comfort to those against the technology.
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