What is TR Pro Insights?
Perspectives is the new home for premium contributed content on TechRadar Pro, where we’ll showcase analysis and opinions from the best and brightest minds in the tech industry.
If you want to be featured in TechRadar Pro Perspectives, this is what we’re looking for.
Guidelines for Submitting Prospects
- We request that all our content be around 800-1000 words in lengthand have a clear business technology focus – anything from security to cloud to SaaS to digital transformation; Check out our news page for a quick overview of the topics we cover day to day.
- The articles must be unique and exclusive for us – the copyright of the article will remain with the author, which means they can republish it elsewhere, but must link it to TechRadar Pro as the source.
- It’s unfortunate that we have to say it, but Absolutely no AI will be used in the writing of any presentation.. If your article is found to contain AI-generated content, it will be instantly rejected and frequent rule violators will be blacklisted.
- All parts must be non-promotional – meaning that companies cannot mention their own names or products within the piece (including the title), except in the author bio.
- And in that sense, we require a detailed author biography — ideally between 50 and 100 words — and a headshot
How do I present?
If your article meets all of these guidelines, you can proceed to our online submission form where you can upload your article.
We can’t emphasize this enough: your piece will need to be approved first and then you can submit it to the form. Contact the team to submit your article and approve it.
Failure to do so will result in your article not being published and serial rule breakers being blacklisted.
Top Tips to Improve Your Shipping
Bring something new to the speech.
This is TR Pro Perspectives, so we want to hear new and fresh ideas, thoughts and opinions that drive each submission.
Don’t try to use this as a place to parrot your company’s latest survey results or tell us something everyone already knows (did you know AI is transforming business processes?)
If the discussion is still something the audience has read a million times before, it’s not for us – this is your chance to stand out from the crowd.
Avoid tenuous links to a buzzword
Many articles written on unglamorous topics try too hard to use SEO-friendly buzzwords as a gateway to the main topic, which can work, but only if there is a clear and direct link between the “buzzword” and the meat of the article.
Too often we see topics like digital transformation, digital natives, and artificial intelligence in headlines and introductions despite being largely irrelevant to the purpose of the article. Unglamorous topics are useful for many readers and do not necessarily have to be sexist.
cut the fluff
A 1-2 paragraph introduction can cover broader topics before getting stuck into the heart of the article, but make sure it’s not full of nonsense, clichés, and platitudes before you get started properly.
Classic crimes are tired references to obvious examples, but features are best when they address the details of the themes from the beginning. Generic and obvious opening statements about “changing landscapes” and the like can usually be eliminated – get to the point!
Don’t overdo it with rhetorical questions.
We know these are articles based on opinion and analysis, so one or two rhetorical questions are fine, of course, but many authors abuse this technique, with the end result sounding quite condescending.
Being bombarded with questions like: “Is this really right for your business?”, “Have you considered the importance of that data?”, “Are you planning for these changes?” may discourage readers, as our audience is likely to be well familiar with the topics covered and want to know the authors’ ideas and thoughts.
Narrow focus
Broader reviews tend to fall into the trap of adding noise to the discussion rather than advancing it, and Perspectives articles are generally much stronger when they have a very specific focus.
Most company representatives writing the articles will have an area of expertise that should be leveraged, not downplayed, to give the article broader appeal.
With so much analysis and debate available online, new articles must focus on very particular areas to differentiate themselves from the rest and remain valuable to readers.
