- Prices for the LG B6 OLED TV have appeared on Amazon
- Two models have been included, the B65 and the B6E.
- B65 launch prices are similar to last year’s LG B5
Prices for the LG B6 OLED have been revealed and it’s a mixed bag, with pre-orders available on Amazon right now.
The successor to one of the best OLED TVs of 2025, the LG B5, the B6 features many of the same features as its predecessor, including a full suite of gaming features to rival the best gaming TVs. While that’s not a bad thing, it doesn’t seem to have taken as many steps as the LG C6, which features some interesting improvements over its successor and one of the best TVs of 2025, the LG C5. The C6 features a new processor, the Alpha 11 Gen 3 used in the flagship G6, and a nice brightness boost. The B6, however, appears to have very similar specifications to the B5.
The interesting thing is that Amazon lists two LG B5 models: the B65 and the B6E. The B65 has a similar launch price to last year’s LG B5, around £100 to £200 cheaper than the C6 in the 48-, 55- and 65-inch models. It’s significantly cheaper than the 77- and 83-inch models of the C6, known as the C6H and which use a tandem primary RGB OLED panel usually reserved for flagship models.
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The B6E, on the other hand, is even cheaper than the C6 and B65, shaving approximately an extra £200 off each model. Both the B65 and B6E are available in 55, 65, and 77 inches, with only the more expensive B65 available in a 48-inch size. All of these models are listed on Amazon. While there’s no confirmed release date, shipping times are listed as being between June 24 and October 22 – fingers crossed it’s not the latter.
See below for a table showing the prices of C6, B65 and B6E:
|
Model |
LG C6 |
LG B65 |
LG B6E |
|
42 inches |
£1,299 |
Row 1 – Cell 2 | Row 1 – Cell 3 |
|
48 inches |
£1,399 |
£1,299 |
Row 2 – Cell 3 |
|
55 inches |
£1,699 |
£1,499 |
£1,299 |
|
65 inches |
£2,499 |
£2,299 |
£1,999 |
|
77 inches |
£3,499 |
£2,999 |
£2,799 |
|
83 inches |
Row 6 – Cell 1 | Row 6 – Cell 2 | Row 6 – Cell 3 |
The main problem with the B65 is that it is only slightly cheaper in 48, 55 and 65 inch sizes than the C6 despite having a less powerful processor (from the Alpha 8 to the Alpha 11 of the C6). This means that the B65 doesn’t have the speed of the C6 and lacks some of the latter’s features, such as full AI Sound mixing. It’s also unlikely to match the brightness or color accuracy of the C6.
This was also an issue at the launch of the B5, which had a similar price difference to the C5. However, as time went on, the B5’s prices dropped and it was heavily discounted compared to big sales like Black Friday. For those who want to upgrade now, the C6 is a better option than the B65.
But, if there really are few differences between the B65 and the B6E, the B6E suddenly becomes a very tempting option, priced at £400 cheaper than the C6, which is enough to add one of the best soundbars or the best 4K Blu-ray players to the mix.
The two LG B6 – explained
I contacted LG to find out the differences between the B65 and B6E and there aren’t as many as I expected. The B65 has two features that the B6E doesn’t: Precision HDR Master Pro and Precision Sound Master Pro.
Precision HDR Master Pro is a setup designed to enhance SDR content and give it an HDR look, with sharper textures and more impactful brightness. Precision Sound Master Pro is the audio equivalent, designed to enhance sound signals to deliver clearer voice and immersive sound. The B65 will also feature the slate marble effect rear panel that we saw on the LG C5 last year.
Other than that, LG says the B65 and B6E are identical. So you’ll still get Dolby Vision support, full gaming features including four HDMI 2.1 ports with 4K 120Hz and full VRR (including AMD FreeSync and Nvidia G-Sync support), and webOS 26. They’re both even listed with the same Alpha 8 Gen 3 AI processor.
While it has not been confirmed which panel the B6 will have, I suspect it will be the new OLED SE panel. This new SE panel, made by LG Display, is said to be brighter than the previous WOLED panels used in LG’s B series, reaching a maximum brightness of up to 1000 nits. In exchange for this new brightness, however, the polarizer, a feature designed to reduce reflections, has been removed. We saw the panel in action on the Panasonic Z86C and, although it was only a brief first impression, we were impressed with its brightness and how good it looked compared to a mid-range OLED in a well-lit event space.
While the B65’s prices are a bit close to the C6, the B6E makes for a very tempting and affordable OLED option given that there are very few major differences between it and the B65. I compared the B5 and C5 last year and was honestly impressed with how well the B5 fared against its superior sibling, offering rich colors, natural but sharp textures, and strong contrast that you’d want from an OLED TV.
We haven’t fully tested either the C6 or the B6 yet, so we can’t say whether the C6 is worth the step up over the cheaper models, but considering last year and whether the B6E can perform, it will be a great option for those on a tighter budget.
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