- More details of the Fitbit Air have been leaked
- It could be released on May 16 for $99.
- Images of the wearable have already appeared
Rumors say Google is about to launch a Whoop-rivaling screenless tracker called the Fitbit Air, and we have some new leaks about the device that point to a possible price and three different color options.
This information comes from Droid Life and suggests the tracker will be priced at $99 in the US. That’s roughly £73 / AU$138, although Google is unlikely to use a direct currency conversion; something like £99 would be more likely in the UK where I am.
As for colors, there will apparently be three main options: Obsidian, Lavender, and Berry. They perfectly match the colors we’ve seen on previous Google devices, including the recently launched Google Pixel 10a, adding more credibility to the leaks.
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Those main colors are said to be accompanied by a Snow (or White) charging cable, plus a variety of band options: Performance, Active, Elevated, and Metal Mesh. More colors will reportedly be available with the bands in addition to the three mentioned above, including Fog, Moonstone (see also Google Pixel 10 Pro), Porcelain, Silver, and Warm Gold.
Is the price correct?
Now, the Whoop bands Google is targeting here don’t cost anything, but they’re tied to mandatory subscriptions that start at $149 for the first year and go up to $199 after that, so it’s a substantial investment.
It remains to be seen if the Fitbit Air will require a subscription, but Fitbit Premium currently costs $9.99 per month or $79.99 per year. All current Fitbit and Google wearables can be used with or without subscription and additional features.
In addition to the hardware leaks, there have also been rumors that Fitbit Premium will be renamed Google Health, which could include new features of its own. Droid Life says that May 16 will be the release date, so we won’t have to wait long.
Having held on tightly to my Fitbit Charge 6 for three years, the Fitbit Air fits me perfectly; Not only do I need to update it, but I’ve never seen the point of a screen on a fitness tracker anyway.
I need something lightweight and discreet that I can wear 24 hours a day (unlike my bulkier smartwatch), and this may well be the solution.
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