Crypto.com Chief Marketing Officer (CMO) Steven Kalifowitz, who has overseen more than $1 billion spent on high-profile partnerships and campaigns in recent years, is leaving the company.
The Crypto.com spokesperson said Kalifowitz will step down as CMO, effective June 30, and then continue as an advisor to the CEO.
“Steven has contributed significantly to the effective integration of the Crypto.com brand, from introducing Crypto.com to a global stage through our first brand film in 2021, to strategic partnerships and sponsorships that have helped connect Crypto.com to millions of consumers,” the spokesperson said.
Kalifowitz has been CMO at Crypto.com for nearly six years, during which time the company grew from a simple app to a global brand.
During his tenure, Crypto.com has invested more than $1 billion in partnerships, including a 20-year, $700 million deal for the naming rights to the Crypto.com Arena (formerly Staples Center) and a $100 million campaign with Matt Damon.
The cryptocurrency buying platform also has high-profile partnerships with Formula 1 and Ultimate Fighting Championship (UFC), an American mixed martial arts promotion company based in Las Vegas.
Kalifowitz was previously a brand manager at Twitter for four years and president of real estate platform Localize.city.
Founded in 2016, Singapore-based Crypto.com allows users to buy and sell over 200 cryptocurrencies, as well as the ability to earn rewards by depositing cryptocurrencies or using their Visa card.
