Kyle Loftis, founder of the viral automotive media platform 1320Video, died Tuesday night, his outlet confirmed.
Details on the cause of death have not yet been released.
Loftis built 1320Video.com into one of the most recognizable names in online car culture, growing a global audience of nearly 4 million subscribers on YouTube and more than 6.4 million followers on Facebook since its inception in 2003.
Their platform is widely known for its raw coverage of drag racing, roll racing, dyno racing, drag meets, and underground street racing scenes.
1320Video describes itself as a group of automotive enthusiasts who document “streetcars” and travel internationally to showcase unique builds, drivers, and automotive cultures.
Over the years, its content reached more than 10 million fans across all platforms, solidifying its place in modern motorsports media while also generating controversy for its focus on street racing content that often crossed legal boundaries.
The team received tributes following Loftis’ death, describing him as a central force in the platform’s identity and growth.
In a statement on Facebook, 1320Video.com said: “We are very sad to share that Kyle Loftis, the founder of 1320video, passed away last night. We are in shock.”
The statement continued: “Kyle’s passion for motorsports inspired millions of people around the world and we will never forget what he has done to grow our beloved sport. Kyle was a ray of light at every meeting…his enthusiasm, kindness and creativity were contagious.”
It concluded with: “Let us pray that Kyle is in a better place.”
The representatives did not provide further details.
