- Britain lags behind Germany when it comes to ‘digital health’, report says
- Smaller businesses tend to rank less favorably, according to Zoho
- Those who focus on AI are considered “healthier”
Although an increase of nine percentage points has been seen compared to the previous year, only 28% of UK businesses reported good “digital health” in 2024, new research claims.
Additionally, more than one in three reported average digital health (36%) and another third had poor digital health (36%), according to a Zoho report, which stated that larger businesses appeared more prepared than smaller ones. .
Zoho revealed that 40% of large businesses had good digital health, compared to 27% of medium businesses and just 18% of small businesses. However, while Britain was overtaken by Germany, with an average score of 33%, other European countries such as Spain (27%), France (20%) and the Netherlands (19%) were far behind.
European small businesses are not in great digital health
The report explored the correlation between good digital health and attitudes: It found that companies with good digital health were more likely to consider artificial intelligence as critical (46%) compared to average (24%) and poor health companies. (65%).
More than half (54%) of British companies discussed plans to invest heavily in artificial intelligence.
However, Britain’s digital transformation is still underway, with one in three running at least half of their operations digitally and another in four running the majority of their operations digitally.
Customer experience, efficiency and improving employee experience were highlighted as key areas of focus for digitalisation in the coming year.
“Good digital health is a critical foundation for realizing return on investment in digital tools and technology,” said Zoho UK CEO Sachin Agrawal.
Agrawal added that vendors should “take a long-term view in their relationship with customers” to help them deploy tools, educate users, and drive adoption more effectively, thereby increasing their return on investment.
