Cryptography is not so different from politics. According to Rushi Manche, the founder of Blockchain Company Movement, “Crypto is a care game.”
It is appropriate, then, that Donald Trump, the teacher of everything related to attention, is thus selling memecoras. But it is not just Trump’s internal circle that has managed to capitalize on its cryptocurrencies, which include the $ Trump and World Liberty Financial currency.
Once a cryptographic vocal skeptic, the president has become the “largest key opinion leader” in the industry, or Kol, in the language of the blockchain industry: a merchant whose portfolio is closely observed by other investors They decide what to buy and sell.
Trump’s incursion in Crypto has created a new market plays book for the ambitious street vendors such as Manche, the founders of Blockchain who realize that pumping the price of a file can be as simple as coding in the crypto portfolio of a president of a acting president.
The president’s main vehicle for Blockchain Trade is World Liberty Financial (WLFI), a decentralized finance company (Defi) that announced with their children during the summer. After accumulating more than $ 400 million selling a Token, the company, which does not yet have a product, has created a portfolio that contains millions of dollars in the assets of other cryptographic projects. On Wednesday, he announced that he would launch an official “strategic reserve” Crypto Investments.
The trades have already raised serious concerns about conflicts of interest, internal treatment and the very nature of how the influence in the digital asset space is used. Trump’s political opponents are asking for research in their growing Blockchain empire.
But the founders of Crypto as Manche see World Liberty crypto investments as something different: a unique marketing opportunity in generation. “You need to have a product road map that makes sense,” said Manche. “But you also need to have a strategy for your token.” And what better way to increase the price of its cryptocurrency than to publicly linking it to the leader of the free world?
Movement in motion
Rushi Manche, twenty -two, will launch the L2 movement, a headquarters with headquarters in Ethereum. Despite its youth, a reputation has been earned within the industry as an acute operator, having obtained more than $ 38 million in risk funds immediately after the university.
Before Donald Trump’s second term, Manche worked to forge ties with his circle. On the eve of the inauguration, Crypto Ball attended, an event that connects the leaders of the cryptographic industry with political experts. There, he pledged to key figures such as Zak Folkman and Chase Herro, leaders of Financial Financial of Trump’s World Liberty.
On January 28, when he realized that World Liberty Financial had acquired approximately $ 2 million in the movement’s movement sheets, Manche pounced.
Immediately, he turned to social networks: “We are proud to be the first Altcoin, the first modern blockchain platform and the first alternative [virtual machine] Under the new administration, “he wrote in an X publication.” A movement is made in the United States. “
Then, in the media interviews throughout the day, he described Wlfi’s purchases as a positive sign of the movement’s trajectory: “It is a good sign that the president of the United States Program is buying a movement,” He said to Coindesk. “It shows a good sign of faith and good solidarity with the movement ecosystem.”
Suddenly, rumors began to turn in X that Elon Musk was looking at the movement as a possible infrastructure partner for his government efficiency department (Doge).
Manche distanced himself from the rumor, claiming that he had only heard about that when the rest of the public did. But neither did the speculation discounted. “We can’t really talk about that,” he told Coindesk. “Our documents have never reached the Doge desktop”, but “we work with a variety of government agencies and institutions.”
The price of the move increased briefly by 20% in the few hours of the news.
THE FINANCIAL GAME OF WORLD FREEDOM
Manche is far from being the only cryptographic founder to recognize the value of associating with the Trump Blockchain brand.
Donald Trump announced World Liberty Financial in mid -October, during the last days of his presidential campaign. The company says it is building a cryptographic loan platform that advances US values, but has not yet launched a product. However, a few days after his formal announcement, he began selling a Token, Wlfi.
Read more: within the Crypto Tump project linked to a $ 2 million hack and a former collection
According to a discharge of responsibility on the World Liberty website, Donald Trump has a majority participation in the company through his company, DT Marks LLC, and is entitled to about 75% of the income of the sale of tokens WLFI. The Token provides the headlines for a vote in the direction of the eventual platform. Currently, it is impossible to trade and have restricted sales to non -Americans and only US investors.
Due to these restrictions, WLFI struggled to meet their fundraising objectives initially. What is the point of buying a cryptocurrency that you cannot sell to make a profits? Many in the industry, including some of the president’s own supporters, criticized the sale as a cash capture.
But Justin Sun, a cryptographic founder born in China, was one of the first to reveal how WLFI could still attract a very specific type of investor. On November 27, he bought $ 30 million in the WLFI tokens of the incoming president, which made him the largest individual investor in the project. Sun then praised Trump and Wlfi in a series of publications on social networks.
Today, Sun is perhaps better known for buying a banana engraved on a wall for $ 6.2 million, but the US stock and values commission. UU., An apartment now under the control of the White House of Donald Trump, previously accused him of fraud and manipulation of the market. The case is ongoing.
Meanwhile, the president’s cryptographic company has bought millions of dollars in TRX, the native Sun’s Tron Blockchain, and WBTC, a bitcoin derivative with alleged ties with Sun. World Liberty also appointed Sun an official advisor.
Blockworks reported on February 3 that World Liberty Financial was buying around an agreement: if a project buys at least $ 10 million in WLFI tokens (with a 10%rate), WLFI will buy an equivalent amount of the native token of the project. Movement Labs and Tron denied having made such agreements.
World Liberty investments are expected to accelerate with the establishment of a strategic reserve, but a World Liberty Financial’s lawyer, Alex Golubitsky, said he could not comment on WLFI’s investments, tell Trump’s official support.
The Trump family, however, seems aware of their power to move the markets. On February 3, shortly after World Liberty Financial reassigned a large part of its tokens in Ethher (eth), the native token of Ethereum, Eric Trump tweeted: “In my opinion, it is a good time to add $ eth. Thank you later. “
He quickly edited the tweet, eliminating the line “You can thank me later.”
The pump art
In recent months, Rushi Manche made a arranged effort to get in Trump’s world. He attended Crypto Ball, an industry event on the eve of the inauguration that mixed the figures of the administration with the leaders of the cryptographic industry. He has also made frequent trips to Washington, DC, where he has pressed on behalf of the cryptographic industry with people like Zak Folkman and Chase Herro, the leaders of World Liberty Financial.
On February 10, when WLFI made a second round of movement purchases, Manche immediately returned to the same play book he had used a week earlier.
In a matter of minutes, journalists received a press release from the Movement Public Relations team: Move was now “one of the most important holdings in Trump’s portfolio,” said the statement, and Manche was “available to discuss what Trump’s investment means for the project, its role in advancing in Blockchain and the broader implications for the cryptographic industry. “
Manche again resorted to social networks, re -publishing a photo of himself and Donald Trump Jr. along with a capture of purchasing purchases of World Liberty. The photo was taken in an event for Ondo, another project in the World Liberty cryptography portfolio.
“[P]Olitics is the most important [go-to-market] Play for cryptographic companies today, “Manche said in a long publication x a few minutes later.”[M]The sense is that the next five years will be a space race for cryptographic hegemony: teams that can block relations with federal agencies, institutional capital and world leaders are those that survive. “
The publication drew the heated debate. Some saw the Manche Government -centered position as an Astuto commercial movement. Others condemned him as a betrayal of Crypto’s anti-establishment ethos, a myopic attempt to exploit Trump’s fame to pump a token before the launch of an important product.
Manche does not fade away from the reaction. The focus of movement laboratories on Cardano and Ripple, projects that, despite the scrutiny, have maintained strong market positions due to their deep understanding of how to win and maintain attention.
“Of course, you have anones on Twitter calling them scams,” he said. “But look who is winning.”
The “XRP Army” of Ripple, whose fervor has maintained the relevant project despite technical critics and regulatory scrutiny. Ripple’s Token XRP has passed the price lists for almost a decade, Manche said, by building “the largest worship in the world.”
Similarly, he praised Charles Hoskinson, the open founder of Cardano, for “dominated the art of attention” and putting in the hands of the cardan tokens in the hands of so many investors. Hoskinson has “contributed more to space” than the Ethereum developers themselves that discard Cardano as “a broken blockchain,” Manche said.
“If you ask a taxi driver what they are buying, XRP will tell you, Ada, not even ETH,” Manche said. “That’s what real people outside our little bubble are talking about.”
As for the movement, Manche’s strategy is clear: align with Trump and get attention, for better or worse. In his words: “Ama me, I hate, just don’t forget me.”
