- The PWC study finds that more than half of investors predict global economic growth
- They want companies to invest more in improvement, especially around AI
- Environmental factors still influence decisions
The business world has high expectations for generative tools in next year, with hope specifically that the efficiency and growth of the business will see positive impacts, has affirmed new research.
The recent PWC survey on investors and analysts revealed about three quarters (74%) believes that technology will increase productivity, exceeding the 66%global average, which means that three out of five now anticipate greater profitability.
In more general terms, investors seem to be optimistic about the broader economic perspectives, with more than half (53%) anticipating global economic growth in the next 12 months.
AI is promoting economic growth after all
The figures reflect another recent PWC study of the company’s CEO, 61% of which expect to see global economic growth this year.
However, the impacts of artificial intelligence are not limited only to financial benefits; Business scale (61%), the measurement of ROI (42%), the configuration of the perception of interested parties (43%) and the improvement of the impact of the workforce (43%) were also observed as the greatest opportunities of technology.
“Genai has changed the game for companies around the world, but investors now hope that it will provide real and measurable value,” said PWC UK assets and heritage management leader Alertha Charles.
Looking towards the future, investors are more interested in companies to increase their workforce (77%) than display artificial intelligence at scale (72%), highlighting the crucial role that human workers will play in the AI revolution.
Charles added: “As the adoption of AI accelerates, investors will observe closely to see how leaders balance technology with the improvement of their workforce to unlock significant profits on profits and productivity.”
Despite optimism, investors are still attentive to macroeconomic volatility (39%), geopolitical conflict (35%) and cyber risks (34%). Three quarters (74%) also indicated that they would seek to increase investment in companies that work with suppliers and communities to build sustainable supply chains, highlighting environmental weighting in decision making.
