- Apple executives have called the delay of Siri ugly and shameful
- The 100 best Apple executives will meet at the end of this week, with Apple’s intelligence it is likely to be an important point of conversation
- It is not too late for Apple’s division to be successful, but time is running out
Apple Intelligence is expected to be the main theme of conversation at Apple’s main executive meeting on the site outside this week, since the company seeks a solution to its agitation of AI.
It has not been a great week for Apple’s efforts, with the company struggling to fulfill its launch window for Apple’s main intelligence function, a new and improved voice assistant from Siri.
Apple officially delayed Siri with a personal context and consciousness on the screen last week, eliminated an ad that showed the voice assistant and could not give a launch window for a main software that was expected to be launched as part of the first year of launch of the iPhone 16.
On Friday, Mark Gurman informed Bloomberg that Robby Walker, Senior Director of Apple, “told staff that delays in key features have been ugly and shameful, and the decision to publicly promote technology before it was worse made.”
Now Gurman reports that this week will be fundamental for Apple Intelligence, with the meeting of the 100 Main Executives of Apple for a company outside the site that is expected to have Apple’s intelligence as its focal point.
Gurman also points out that a shake is unlikely for Tim Cook’s executive team due to these deficiencies. Writing in his weekly possession in the Gurman Bulletin said: “Give [John] Giannandrea, and could not put it in a position to succeed, causing another rent outside the Cook Cabinet. “
With all eyes in Apple and Apple’s intelligence, the company has to make important and fast changes, but is it too little late? Or can Apple’s intelligence still prosper as we all initially expected?
Apple intelligence could still bloom
In WWDC 2024, Apple showed a Siri with AI that was capable of the characteristics of the personal assistant that we had not seen anywhere else. With the ability to know what is happening in his life through his iPhone, while maintaining the leading privacy characteristics in the Apple industry, Siri’s next generation met a big fanfare and emotion.
Fast advance nine months later and that fanfare and emotion have completely exhausted themselves. With the warm launch of Apple Intelligence and delays in the resistance piece, with no one in the industry that really sees Siri in Action, it is fair to say that these are worrying times for Apple’s division.
That said, if any company can take deficiencies and turn them positive, it would be the technological giant based in Cupertino. With the executives who are at the end of this week, and the public perception of Apple’s intelligence decreases, now it would be the time for Apple to make important movements and show their loyal fan of fans why they still should drink apple juice.
