- Perplexity AI has launched an advertising campaign starring Squid game Actor Lee Jung-Jae
- The announcement makes fun of Google, renowned Poogle, as useless compared to perplexity
- The announcement shows how important the reliability of the IA assistant for consumers
The perplexity of the conversational search engine of AI is becoming as ruthless in its marketing as the judges in Squid gameHomonymous games show. The company has introduced an important advertising campaign of celebrities with Squid game Star Lee Jung-Jae and some blows to Google.
Attend
The 90-second place up portrays Jung-Jae playing a game very similar to the squid game. First, you must discover how to get coffee spots from a white shirt. When the very obvious Google Parody Poogle opens, it responds in the typical search engine with a list of blue links.
Upon realizing that examining the articles for the answers will not cut it, panic and asks in place. Using your voice model, the chatbot ai provides a clear guide and step by step.
Then you have to ask for perplexity how to make cheese adhere to pizza. The perplexity provides the correct answer before joking, “Do not use glue”, a direct wink to the infamous mistake made by Google’s AI when suggesting Elmer’s glue as a potential pizza ingredient.
The announcement concludes with Jung-Jae to be asked to appoint the first Korean to win an Emmy award, with which he does not need help like that actor.
Pokes of perplexity on Google
The time of the advertising campaign is not an accident, as the third and last season of Netflix of Squid game It is expected to fall in June. The campaign is also part of a one-year association between Perpleity and Artist United, which Jung-Jae is co-owner. Artist United has also integrated perplexity in its daily research and content creation operations.
The announcement begins to run today in the United States before arriving in Korea, Japan and Europe for the next ten days. Each region will obtain a localized version of the text and voices, although Jung-Jae’s dialogue will remain in Korean.
Perplexity’s strategy with the announcement is remarkable beyond simply having a worldwide fame actor to make fun of the biggest player in the search industry. It suggests that perplexity understands that precision and reliability are what matters most when it comes to AI attendees.
If the perplexity can overcome Google’s reputation as the online information authority, it would be a great blow. Even taking small cracks in Google’s place at the top could boost perplexity above many of its rivals.
If Google has the glue to fill those cracks after asking pizza is an open question.
