The next time Vuele could be given a Quest 3 goal to stay entertaining with mixed reality experiences and films after the success of the recent Pilot Meta program. Although somehow it is already being ruined for being used for next -generation flight advertising.
The travel mode landed on the search headphones a little less than a year to allow you to use your VR device while on a flight (and later on a train trip). Normally, vehicle movements would confuse the sensors of its headphones, but the travel mode uses a “tuned” algorithm, according to Meta, which explains the movement of your plane so that it does not cause interruption.
At that time, Meta announced an association with Lufthansa to provide flight entertainment to people traveling in their Allegris executive class suite (on selected flights) so that they can enjoy activities such as virtual chess, meditation exercises and virtual tourism advances.
Now, 4,000 travelers later, Meta and Lufthansa are announcing that the trial is a success and announced that this service will expand to “more airlines and routes” in the near future. Something that I am very excited.
Beyond the most immersive flight entertainment, which could take your movie from that small screen in the seat in front of you and suspend it on a giant virtual screen, I am particularly interested in those meditation exercises in flight and other techniques that could help nerve flyers.
I am fine flying, but I know many people who find the experience that induces stress. A VR headset that can take it to a more relaxing place. Useful full attention exercises could be just what they need to make flights a less stressful experience.
However, a characteristic in which I am not interested is how search headphones could be used for flight advertising, something that Meta also has just announced in its blog post.
Lufthansa and Cupra (a brand in the Volkswagen Group) have been associated to create a “test test application in flight.” Meta explains that headphones users can customize their own cupra car and “commit to the Tavascan Cupra” while exploring the virtual recreations of the streets of Barcelona and a cupra garage, where you can get more information about the cars offered by the company.
Presumably, this will be an opted experience instead of a characteristic that will be forced to users, but I still cannot avoid feeling that the revolutionary flight entertainment system is already lowering that VR headphones could offer by reducing it to another boring way to sell things. A flight driving sim sponsored by Cupra would be one thing; This is something much more sensitive.
I still believe that virtual and mixed reality will be something incredible: I have a pleasure when I wear the ar xreal one ar glasses on some recent trips, but we will have to wait and see if it evolves in a fun way or if it becomes another tool to sell us things.
