- Strava has acquired Runna
- The company says nothing should change for users in the short term.
- Could affect the subscription pay of both platforms
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Two of the best fitness applications for runners and the outdoors are joining strength. Strava has announced that he has acquired the AI Runna execution platform.
Strava says he has signed a definitive agreement to acquire Runna, combining the largest fitness community on Runna’s impressive training skills.
The CEO of Strava, Michael Martin, said that after the growth of Strava unprecedented in 2024, “it was the right time to look for complementary businesses that could create an even greater value for our users”, describing the personalized training plans of Runna as “a perfect adjustment” for the company.
Runna’s CEO and co -founder, Dom Maskell, said the group was “delighted” to join Strava and will continue to focus on bringing to users the most personalized and personalized training plans available. More specifically, Maskell says that Strava’s investment “allows us to make even more improvements in everything we do in Runna, benefiting runners around the world.”
The future of Strava and Runna
On paper, movement is a great blessing for both parties, but it is likely that Runna and Strava users will be more cautious in their optimism, since the world of physical conditioning applications based on subscription continues to throw surprises and changes.
Recently, Garmin announced Connect+, a subscription platform that includes some ideas of quite unfortunate and other blocked features behind a payment wall. If the fusion of Strava and Runna will be worth it for users, how the two brands manage the process will be crucial.
With Garmin balance and missing so strong in his Connect+, Strava and Runna subscription, doing this could mean a disaster for the first. Strava and Runna offer more attractive subscription packages on paper that could make a combined offer unstoppable.
In the comments made to the edge after the acquisition, Martin said: “Indeed, nothing changes for the user outside the door.” He continued to say that the acquisition plan is “to invest more in the growth of the Runna application, invest in the Runna team and then continue operating them as independent but in an integrated way.”
He also confirmed that users could expect to see changes as soon as the coming weeks, while Runna Maskell said: “Ambition is doing things where it makes sense” and hinted that a more perfect integration between the two applications would be softer for users, according to the report.
Garmin would not be attracted to the subscription prices plans in the interview, but Martin pointed out the acquisition of Strava of Recover Athletics as a guide model, Runna could be included in the Strava general subscription offer. If that would impact the price it is still assumption of anyone.
The CEO of Strava really left a clue on the acquisition a few days ago. In Ar/Strava Qna, someone said: “I would love to see Strava provide career predictions and dynamic training plans, similar to Runna”, to which Martin responded with a simple wink emoji. Then it turns out that this news was looking at us right in the face.
R/Strava comment
