- Spotify price increases could come as soon as June
- In general, the increase of € 1 (around $ 1/£ 1) in individual submarines
- The leaked image shows “accessories” for premium users
You do not need to ask a magic of 8 balls if your favorite music transmission service will increase your prices this year: the answer usually seems to be. But although Spotify once again increases its subscription prices, it will not do so in the US for now.
According to the Financial Times, Spotify will increase the cost of an individual subscription by € 1 (around $ 1/£ 1) in Latin American countries and Europe this summer, most likely in June. And prices have already increased in other countries such as Luxembourg and the Netherlands. The impulse “would intensify considerably this summer,” a fountain told the newspaper.
While Spotify is not planning a price increase in the United States so far, Spotify increased its US price in 2024, it is definitely considering a super premium option. That would add $ 6 to the cost of a subscription of $ 11, but it would come with additional advantages.
Speaking of additional advantages, the second spotify news outbreak today comes from an image filtered in X that shows text in the Spotify iOS Beta application that says “Explore the plans and get more of your premium experience with accessories.”
We still do not know what these complements will be, or when this kind of thing will arrive, Spotify Hifi leaks have appeared in the application for years, and we have not yet seen that launch yet. But optional accessories are an interesting idea, which potentially allows people to get more what they really want.
It is worth noting that Spotify already offers “recharges” for audiobook users as an option you can buy. Premium users get a series of audiobook listening hours included in the price, and if you want more hours, you can buy them.
Why do prices upload again?
The record companies are interested in bringing what they call “transmission 2.0” and what I call “to charge more money for the things I used to get standard.” For example, the FT says that an option that is being considered is to restrict new music versions to subscribers who pay for super premium services.
This not only applies to Spotify; The FT says that Amazon, Apple and YouTube are also preparing additional levels of their own super-premium.
The reason for this is quite simple: the era of mass growth in user numbers is over. Trade The IFPI agency reports that the growth of global income in the transmission sector was reduced by half last year, and that means that the services are under the pressure of the shareholders to obtain more money from their existing users.
We have already seen this game in video transmission services. What began as a product for a price became much more complex as the streamers segmented their services in AD-ADs, without ADS and with some ads, with caps in simultaneous transmissions and share accounts, and with features such as 4K, HDR and space audio limited to the most expensive plans.
It is not a case of whether the similar stratification will happen in music. It is a case when.
