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Nike was criticized Monday by a billboard that was shown at the end of the London Marathon.
The sign said “never again. Until next year.” He presented black letters on a reading background. However, the company, which has already faced scrutiny during the week about the reports of its alleged financing of a children’s transgender athletes, received a violent reaction for using a slogan that had links with the Holocaust.
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A person passes through a Nike store in Beijing on April 9, 2025. (Reuters/Tingshu Wang)
The slogan has been used to warn the world to learn lessons from the Holocaust, in which Germany Nazi and its allies killed 6 million Jews, according to The Times of Israel.
Pershing Square’s CEO, Bill Ackman, directed Nike’s criticism.
“The idea that @nike would make light of the holocaust using Hitler -red images in a world of October 7 is impressive,” he wrote in X. “The heads need to shoot. WTF Nike?”
Rabbi David Schlusselberg also intervened in X.
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“This Nike announcement was exhibited at the end of the London Marathon,” he wrote in X. Taking a slogan on the holocaust and using it for entertainment is simply grotesque. Nike, just don’t. “
Pak Gazette Digital contacted Nike to comment.
The company issued a statement to the striker, apologizing for signaling.
“We do not refer to any damage and we apologize for anyone we cause,” said the company. “London’s advertising fences were part of a broader campaign entitled ‘Winning is not comfortable’, based on the ideas of the runners and designed to motivate runners to overcome what they think is possible.
A Nike Swoosh logo in Nike from Eugene, Oregon on May 24, 2024. (Kirby Lee-USA Today Sports)
“A series of advertising fences with slogans such as ‘Remember why it registered for this’, ‘This is bloody’ and ‘Never again until next year’, they were placed along the route to inspire the runners and the copy was based on common phrases used by the runners.”
