- Spotify and record stamps have been promoting “superfan” levels for some time
- Daniel EK of Spotify now seems to be managing expectations: it is not arriving imminently
- He says they need their partners to work with them.
Has Spotify filed its own level of subscription ‘Superfan’? It certainly sounds like this: during the last call of financial gains of the streamer, Daniel EK answered a question about “a superfan product” saying that the existing subscription plans offered were “enough for us.”
As we reported in February, Spotify was expected to launch a premium level “superfan” this year; The heads of the record company and EK have spoken it several times, and in November 2024 EK answered a question in saying: “I cannot get into details, but I think I have left enough breadcrumbs so you can get excited.”
The most likely reason for the sudden reduction in the Department of Emotion? Record companies and concert promoters.
What are SUPERFAN stagnating?
When asked “Can you share more details about what excites you about the product and when can be available in the market?” The Business Director Alex Nostrom replied:
“Now, with respect to the highest levels, we see great potential in them as we have mentioned before. Therefore, to create higher levels around new offers is something we are working on as it really opens new opportunities to delight user issues. A new value-price relationship, if you wish, and, of course, we need the alignment and support of our industry partners to offer these types of new experiences to our users.”
Daniel Ek then explained how the Superfan concept could be “a large part for the music industry”, but “this is really one in which the emphasis would be put again for the Superfan, we need the partners to come to the table and be part of this trip.”
You do not need to be a meteorologist to solve in which direction the wind blows here: everyone thinks that the levels will overcome a lot of money and the record companies want most of the lion.
According to Hypebot, Spotify, and other Streamers, they have also tried to obtain the giant live tickets on board for superfans to have early access to concert tickets.
That could be a big problem, because presales are big businesses. But Live Nation does not seem particularly enthusiastic about the perspective of obtaining another presale partner on board.
When asked about such agreements, CEO Michael Rapino, using many words in which he could probably have shrugged: “Spotify and Apple and Amazon, they approached us, we have talked to everyone, about ideas if they wanted inventory.
So, until that impasse is, it was approved, it seems that there will be a wait for these new types of subscriptions. EK said in the earning call: “I think you must wait for short and medium term growth […] Just working on our existing subscriptions, family plans, all these things [are] A lot enough for us. “
