- Canon is ready to increase camera prices in the US. Since the second half of 2025
- Tariff impact for us, but in turn could have a global effect
- Dji has already increased the price of the OSMO 3 pocket
It was clear what was in everyone’s mind during the first quarterly gain call from Canon by 2025, with the investors and answers session dominated by US tariffs.
In the process, Canon became the first brand of cameras important to publicly discuss the impact of US tariffs, saying: “We have notified the main distributors that we will increase prices and we are in the process of estimating the moment and the amount of the increase.”
Additional tariffs do not affect the prices of already imported goods and Canon projects that its US sales subsidiary has “approximately one or two months of inventory.”
Therefore, the prices of the Canon Chamber must remain the same for the first half of 2025. However, we can expect an increase in prices to arrive the second half of the year, depending on Canon’s sales projections.
Canon continued to say: “Since tariffs are born against the cost of goods, the higher the cost ratio, the greater the price rate increases.”
We still do not know how serious the increases could be, but Canon is in a better position than most other camera manufacturers to limit past price increases to customers, because most of the cameras that sell in the United States occur in Japan, not in China.
Additional 24% rates of Japan are currently reduced to 10% for a 90 -day period, although Canon said in questions and answers that it does not have immediate plans to export camera products before planned during this time.
In any case, these rates are much lower than they are in China, which at the time of writing is affected with an additional 145%tariff, which severely impact cameras manufacturers such as DJI and its clients.
And then it starts
We have already seen what presumably are the price increases related to the US rate. Our best -qualified Vlogging camera was launched in 2023 around the $ 500 brand, but now costs $ 800. Ay.
Clearly, brands are not those that absorb the highest cost proportions caused by US tariffs: the lion’s part falls on US customers, who will have to disburse more effective for a new camera once current inventories are used.
Canon sees the impact as located for American customers, but acknowledged that if US tariffs trigger a global recession, then camera prices could change worldwide.
The D-Lux of Leica compact cameras is done in China and is also affected: the price of D-Lux 8 has almost doubled, which means that it is not the low-cost leic that it was.
There may also be severe delays in the new products made in China that reach the market. There have been numerous leaks that the rumored Osmo 360 of DJI, a 360 degree camera that rivals Gopro and Insta360, is ready for launch, but also that DJI is considering pulling it given those biggest costs.
In the light of price increases, we could see the change of demand from the new equipment to used, and that in turn could mean an increase in the price of second -hand equipment.
The severity of the price increases for new equipment, plus the timeline, will undoubtedly be clarified in the coming months, but if it is in the USA. And look for a new camera, could pay quickly.
Click the summary link of the Question and Answers session on the Global Canon site for the full session.
