- Pinterest has presented a set of new visual search tools with AI
- IA tools allow users to explore fashion by viber, mood or aesthetics
- The results are intended to help produce personalized shopping ideas.
Pinterest has always been about images about the text. Now, with the help of AI, you can discover how to describe those visual inspirations and even have the opportunity to buy your favorite items, starting with women’s fashion.
A growing number of pins in Pinterest will have specific pieces of an attire or aesthetics highlighted with a bright animated brightness. Click, for example, the checkered skirt or the blue jacket, and Pinterest will show you some of the words to describe the article and help you find more as if you need a fashion dictionary.
Pinterest is using generative models of AI and visual language (VLMS) for new characteristics. The VLMS essentially translate images in terms of search, decoding your taste of an image and helping you buy it. It is like a more nuanced inverse image search tool, one that can talk with you about your interest in vivid tones and pictures.
It is not expected to describe the outfit of your dreams with a perfect vocabulary. It is not expected to know what type of tailoring makes a jacket “structured casual.” You just have to know that you liked that aspect of your atmosphere. Pinterest takes it from there.
“Our visual search technology represents a change in the way users interact and discover inspiration,” said Pinterest design vice president Dana Cho, in a statement. “We are not simply delivering search results: we are healing a personalized discovery trip that allows people to find their unique style and buy it too.”
Pin ai
There are also other new characteristics of AI, including a new refinement bar that allows you to adjust the results on the fly. For example, if you like an appearance but want to change your color or style, you can use the refinement bar to filter them or other elements such as fabric.
And if you see something you want to use to start a visual search from the application, you just need to press it in the long term. Pinterest says that he plans to expand the tools of AI beyond female fashion eventually, but it makes sense that it would begin there when it is such an important facet of the platform.
The new Pinterest tools do not mean that it is completely trusting AI. The company has also begun to add new labels for images modified by AI or generated by AI and providing users with the option to see less of them through topics filters. It is a small but intelligent floor to the fact that inspiration is excellent, but that reality even matters when you buy real clothes.
Even so, it is an interesting approach to online purchases, and one that fits the way people buy in person looking at clothes, not only describing them. AI is like a personal buyer who understands that most people trust visual impressions and instincts to decide what to buy, instead of knowing stitches and trend terms.
