When real world assets (RWAS) finally became the narrative of the cryptographic industry, Du Jour, Sunny Lu, the founder and CEO of Vechain, could only smile.
“I mean, we were doing this in 2017,” Lu told Coindesk in an interview before consensus 2025 in Toronto. “At that time, nobody cared for Rwas.”
At that time, you were in the cryptographic years, some of the projects with which Vechain was involved was a dairy traceability project in China, working with Walmart China on food security and tokenizing carbon credits in 2018 with ByD, since a promising global giant was transformed from a regional car brand.
“We anticipated our time,” Lu continued.
Vechain defined a category that tradfi giants as Blackrock are now being built in their brand.
Now is the moment of the next act of the protocol.
In the Toronto consensus, Lu will deliver a key note entitled “Real Decentralization for Mass Adoption”, describing the new Vechain approach to climb Rwas and the use of Blockchain beyond the native native crowd.
A roadmap that implies converting human behavior into a tokenizable asset and joining the cryptography usability gap with AI agents and NFT -based bets.
Tokenizing Human Behavior
Vechain wants to convert everyday actions such as recycling or drive an EV in something measurable and valuable in the chain.
By linking real world behavior with blockchain rewards through tools such as Vebetterdao and Tesla Integrarations, it is creating a new class of tokenized assets, which makes sustainability measurable and encouraged in the chain.
“We are not only playing great assets,” Lu said. “We are touching the invisibles who had no market value before.”
Lu calls this “tokenizing human behavior”, a concept that Vechain first explored in 2019 as a prototype through its association with Byd, where it tracked the mileage EV to generate carbon credits.
AI agents for the web 2 crowd
But the value of the real world does not matter if people cannot access it. Crypto is still intimidating for most users, and Lu believes that AI is the answer.
Vechain is building an AI agent in its Vebetterdao ecosystem, starting with a character called “BMO”, a virtual assistant that can guide users through the bet, the interaction of the application and eventually optimize their token strategies in the Vechain network.
“People don’t want to memorize seed phrases,” Lu said. “They want a tesla login or a Google ID. They want to click on a button and participate. Our AI agent will help them do exactly that.”
Vochain’s next integrations will allow users to log in with social credentials or even Tesla accounts. For example, EV load data can automatically flow in smart contracts and generate carbon credit rewards without user intervention.
“We are eliminating the friction of each part of the battery,” Lu said. “It’s like moving from Linux Command Line to Macos.”
NFTS as infrastructure
To enable a wide participation at the protocol level, Vechain is rethinking bets. Instead of requiring technical knowledge or depending on centralized validators, users will soon be able to coin NFT that represent their assets and delegate them directly to nodes.
“You don’t have to give up custody,” Lu said. “Block rewards go directly from the protocol to you, there is no intermediary. It is safer, more satisfied and easier for the average user.”
This system, part of what Lu calls the update of the Renaissance of Vechain, aims to increase the participation of participation by reducing technical barriers while preserving decentralization.
“This is a real decentralization,” Lu said. “All others talk about that. We are building it.”
10 years of anniversary
The key note of Lu in the consensus in Toronto will mark a personal milestone: ten years since he presented Vechain for the first time in New York in 2015. This time, it comes with receipts and plans to show the real traction of the initiatives of AI and sustainability of Vechain.
Mugshot, an application that rewards users to reuse their coffee cups and not buy disposable glasses, approaches a million users. Another project, Evearn, which integrates Tesla API to automatically convert EV load data into rewards in the chain, has a 98%retention rate.
“On Web3, that’s crazy,” Lu said. “Almost all users continue to return every week. That tells him that the experience is working.”
For Lu, the future of cryptography will not be won by bombing cycles or striking tokens. It will win through usability.
“The goal is mass adoption,” he said. “Real decentralization is the basis. But adoption, that is destiny.”
