Apple, X, Google, Airbnb among those looking



Apple, Airbnb, Google and Elon Musk’s X are carrying out early discussions with cryptographic companies about the integration of Stablcoins into their payment systems, according to people familiar with the matter they spoke with Fortune.

Technological giants come to Stablecoins as a way to reduce transaction costs and rationalize international payments. The stablecoins are digital tokens linked to fiduciary currencies such as the US dollar, offering a bridge between cryptographic infrastructure and traditional finances. In 2024, they facilitated more than $ 27.6 billion in transactions, rather than visa and mastercard combined, according to a World Economic Forum report.

Stablecoins has been an area of ​​rapid growth for traditional finance and that seems to be exploding even more after the IPO Gangbuster of Stablecoin Emier Circle (CRCL) on Thursday, the shares more than what doubled from an already high offer price and are higher in another 40% today.

According to Fortune, Apple has been in conversations with cryptographic companies since January to explore the incorporation of stables in Apple Pay and its broader payment infrastructure. Meanwhile, X is under discussions with Stripe to potentially enable Stablecoin transactions.

Airbnb is exploring Stablecoins as a way to reduce the cut that pays card networks such as Visa and Mastercard. A Crypto executive told Fortune that the housing rental giant has been in conversations with WorldPay since the beginning of 2025.

Political changes, mainly the return of the president of the United States, Donald Trump, has caused the adoption of cryptography to be less risky in the corporate landscape of the United States.

Some analysts predict that the Stablecoin market could reach $ 2 billion by 2028. A key tail wind: the expected approval of the Genius Law, a bill that would establish a regulatory clarity for the emitters of Stablecoin and potentially encourage a more conventional adoption in the United States.

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