- Adobe wants to help decide how its brand appears within chatgpt and other AI bots
- LLM OPTIMIZER promises results similar to SEO on an internet where search engines no longer govern
- His frequent questions could now influence what the Chatbots of AI say about their brand to customers
Popular AI tools such as Chatgpt, Gemini and Claude increasingly replace traditional search engines in the way people discover content and make purchase decisions.
Adobe is trying to stay at the forefront of the curve by launching LLM Optimizer, who states that it can help companies improve visibility in generative AI interfaces when monitoring how the brand’s content is used and providing processable recommendations.
The tool even claims to assign a monetary value to possible traffic profits, which allows users to prioritize optimizations.
Change search engines at AI interfaces
With a reported increase of 3,500% in the generative traffic driven by AI to the retail sites of the USA and a 3,200% increase for travel sites between July 2024 and May 2025, Adobe argues that conversational interfaces are no longer a trend but a transformation into consumer behavior.
“The generative interfaces of AI are becoming tools for how customers discover, participate and make purchase decisions, at each stage of their trip,” said Loni Stark, Vice President of Strategy and Product of Adobe Experience Cloud.
Adobe LLM Optimizer nucleus lies in its comparative monitoring and evaluation capabilities, since it claims to provide companies with a “pulse in real time on how their brand appears between browsers and chat services.”
The tool can help teams identify the most relevant consultations for their sector and understand how their offers are presented, as well as allow comparison to competitors for keywords of high value and use this data to refine content strategies.
A recommendation engine detects gaps in the visibility of the brand on websites, frequent questions and even external platforms such as Wikipedia.
It suggests both technical corrections and content improvements based on attributes that prioritize LLMs, such as precision, authority and information.
These changes can be implemented “with a single click”, including code or content updates, which suggests an effort to reduce dependence on long development cycles.
It is clear that the best SEO tools tactics may need to adapt, especially because the AI chat interfaces do not work with the same range of range and ranking as standard web browsers.
For users who already trust the best browser for private navigation or privacy tools to avoid the data profile, the idea that companies are now optimizing to appear inside chatbots could ask questions about how the content is obtained and attributed.
Adobe insists that the tool admits “Marcos ready for the company” and has integration routes for third -party agencies and systems, although the broader implications for transparency and ethics of the digital content still cannot be seen.
