- The Singapore horizon becomes a brilliant canvas that celebrates both national history and brand identity
- Three world records mark this as one of the most bold projection shows
- UOB digital narration fuses tradition, future and corporate legacy through a six -minute visual narrative
A skyscraper in Singapore has become the canvas for a record projection mapping screen that covers 250 million amazing pixels.
The UOB Plaza 1 building, which is 280 meters high, is organizing a series of intricate projections that mark two main milestones: the 60th year of Independence of Singapore and the 90th anniversary of Uob Bank.
The program has established three global Guinness records: for the greater light outlet in a projected image, the longest temporary architectural projection and the highest projection in a building.
More than a technical show
With 5.85 million lumens, light exit is exceptional for any standard, even the best and best market projector in the market.
Although the scale and brightness that attract attention, projections also aim to tell a story.
“The projection showcase is our way of gathering, offering a visual show that breaks record for the community, both for those who are based here and for those who visit from abroad, to enjoy and celebrate our shared trip,” said Janet Young, head of group channels of UOB, digitalization, strategic communications and brand.
Among the projected content is Majulah SingapuraA work of art by local artist Sam Lo, highlighting the multicultural roots and the collective resilience of the country.
The SG60 logo slowly transforms into the UOB90 logo, reflecting the intersection of national progress and corporate legacy.
Adapted from the winning entries of the UOB Painting Competition of the Year, the Loner Duration of Singapore, the projection includes 30 works grouped into three categories: Timeless, Contemporary 1 and Contemporary 2.
These rotate throughout the week, with all the works of art that are shown together on Fridays and Saturday nights.
The reinterpretation of these pieces in animated images on a facade of buildings suggests a modern alternative to traditional exhibitions.
It is undoubtedly a technical wonder, but also a reminder that large -scale screens remain highly specific to the site.
Its impact is immense but also fleeting, linked to infrastructure, planning and corporate objectives as well as artistic intention.
The projection extends every night until August 9, 2025.
Through Avinteractive
