La Rosa Holdings Corp. (LRHC) (“La Rosa” or the “Company”), a holding company of six multi-service, cloud-based, technology-integrated and agent-focused real estate segments, announced today that it will offer Bitcoin. and other cryptocurrencies as a payment option for its agent network.
This initiative provides agents with the flexibility to receive certain payments in digital assets, marking a progressive step towards the integration of blockchain technology in real estate transactions. The plan addresses the growing demand for alternative payment methods among agents and customers alike.
Alex Santos, CTO of La Rosa, stated: “Our intention to introduce cryptocurrency payments represents a natural evolution in our commitment to innovation and broker empowerment. We believe that blockchain technology offers the potential to streamline transactions while offering unmatched flexibility in the way agents and clients participate in the real estate market. As one of the pioneer real estate companies in the US to offer agent commission payments in cryptocurrency, we strive to lead the way in modernizing real estate transactions and empowering agents with cutting-edge solutions.”
Joe La Rosa, CEO of La Rosa, commented: “We are proud to introduce this innovative payment option, which allows agents to receive their commissions in cryptocurrency. We believe that once we implement this plan, this move will not only position us at the forefront of technological innovation in the real estate sector, but will also provide tangible benefits to our agents. In our opinion, cryptocurrency payments offer faster and more secure transactions with lower fees, while providing the potential for revenue growth through digital asset value appreciation. Furthermore, this initiative could create a new source of income for La Rosa, as the Company will implement a 2% fee for agents who choose to receive payments in cryptocurrencies. “This integration perfectly aligns with our vision to modernize industry practices while providing enhanced benefits and opportunities for our broker network.”
About La Rosa Holdings Corp.
La Rosa Holdings Corp. (Nasdaq: LRHC) is revolutionizing the real estate industry by offering agents the choice between a revenue share model or an annual fee-based model with 100% agent commissions. Leveraging its proprietary technology platform, La Rosa enables agents and franchisees to provide world-class service to their clients. The Company provides both residential and commercial real estate brokerage services and offers technology-based products and services to its sales agents and franchisees.
La Rosa’s business model is structured around internal services for agents and external services for the public, including residential and commercial real estate brokerage, franchising, title, education and training in real estate brokerage and property management. The Company has 25 La Rosa Realty corporate real estate brokerage offices and branches located in Florida, California, Texas, Georgia, North Carolina and Puerto Rico. The Company also has 7 La Rosa Realty franchised real estate brokerage offices and branches and three affiliated real estate brokerage offices in the United States and Puerto Rico.
For more information, visit: https://www.larosaholdings.com.”
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