- Hasselblad is owned by DJI
- You will find optics from the Hasselblad brand in DJI Drones and DJI Tech in Camera Hasselblad
- The next Hasselblad average format chamber is configured to obtain a performance impulse
I have been in Gothenburg Sweden, this week, where the legendary Hasselblad camera brand and the Chinese phone manufacturer Oppo announced their renewed association, with the couple promising that “with the extension of our collaboration, we will exceed the limits of mobile images.”
As a photographer, I am really impressed with the current flagship phone, the Find X8 Ultra, which presents optics of the Hasselblad brand and even an X-PAN shooting mode that mimics the appearance of a famous Analog format Hasselblad.
It is an 2024 X8 Pro update that, in a revealing way, we said that it presents the “best camera system of any phone”, looking for my deep immersion in the camera of the ultra model, soon.
And Oppo is not the only Chinese technology company that the Swedish camera manufacturer has been completed, you will also find Hasselblad optics in multiple DJI drones and, the company was acquired by DJI years ago.
During the press event, I met with Bronius Rudnickas, Global Marketing Manager of Hasselblad. I really wanted to listen to how Hasselblad has benefited from life under the property of DJI.
First, Bronius said that his recent middle format cameras, such as the X2D 100C, are equipped with an internal 1TB SSD, which DJI performs. It is a characteristic that I really appreciated when trying the X2D, especially since the camera also presents removable memory, so it does not depend completely on that SSD.
We also know that DJI, which is a much larger fish in the global technological market than Hasselblad, is in a solid position to obtain crucial components, such as sensor technology, such as most of today’s cameras, Hasselblad are equipped with sensors made by Sony.
I was also interested in learning in other ways in which Hasselblad and DJI could work together to improve Hasselblad cameras. For example, could automatic approach performance be improved in the next Hasselblad camera?
“It will definitely be better … and smarter,” Bronius told me.
That is promising. For me, the greatest largest inconvenience with the X2D, for example, is its poor automatic approach performance. I really love their fixed 100MP images with an impressive natural color, something that is beyond the abilities of my own Nikon of full frame, but the X2D is sure is a challenge to nail an acute approach, especially for depth depth portraits.
Personally, I am excited by the next Hasselblad camera, and if the recent rumors are true, it might not have much to wait.
The next X2D could land very soon, with the new DJI technology
Hasselblad’s mirror rumors leaked American regulatory information, and the first images of what he says is the X2D II, a couple of months ago, along with a basic list of specifications.
These specifications include a 100MP sensor (with dimensions of 44 x 33 mm, which is much larger than the complete picture, and the same format as the GFX cameras of Fujifilm, such as GFX100 II), the stabilization of 8EV images and the internal SSD memory of 1TB. However, those are all the features that are present in the current X2D 100c model, which is one of the best mirror -free cameras for image quality, so what could be new in the next Hasselblad camera?
Rumors without mirror suggest that we will see an Lidar automatic approach system, courtesy of DJI. If that is true, in theory this could improve the monitoring speed of the automatic approach, although, of course, we will not know until we have our hands in that camera.
Can we expect Sony and Canon’s automatic rival approach to fixed images next time? Not probably, but we can expect a better and ‘smarter’ automatic approach. Personally, being able to trust the automatic monitoring approach to a Hasselblad camera, although only for the detection of human eyes, head my desire list for a future model, hope it turns out to be the case.
According to rumors, the next Hasselblad could occur as soon as August, and I am excited about the perspective of a future Hasselblad with the usual impressive image quality, combined with a better and smarter automatic approach.
