- Millions play regularly on LinkedIn, apparently
- Sudoku is the sixth game that will be added to the LinkedIn Game Platform
- LinkedIn believes that Sudoku games can be a break
LinkedIn has added another game to his portfolio with the hope that he can maintain more than his 1.2 billion users committed to the workplace platform for a longer time.
The launch of Sudoku marks the sixth LinkedIn game, which is designed to play faster (within two or three minutes) with a 6×6 design compared to the traditional 9×9 versions of the game.
As with previous games added to the platform, LinkedIn believes that Sudoku could serve as an ice offender to generate friendly competition among colleagues.
LinkedIn continues to add games to the platform
Although the platform is designed mainly for professional social networks, it is said that millions play on the platform daily, over peak time at 7 am et.
“More than a year after launching LinkedIn games, the commitment is still strong,” the company wrote in a publication.
It is estimated that 86% of today’s players will return tomorrow, and 82% will return next week, and generation Z is more likely to participate in online games.
Although target platforms have more users than LinkedIn (3.5 billion daily users) and better fiscal growth, LinkedIn has less challenge in space, focusing on professional networks instead of personal participation: the last quarter, the platform owned by Microsoft saw a growth of 9% in revenue at $ 4.6 billion.
The last months have seen innumerable incremental updates to the platform, including the addition of new games and useful AI tools to help employment applicants and recruiters to be more efficient.
This particular game comes with many credentials, which is built in collaboration with Nikoli (the Japanese editor that the popular Sudoku) and Thomas Snyder, three times world champion of Sudoku and puzzle designer.
“We don’t want to have a LinkedIn puzzle that takes 20 minutes to solve, right?” LinkedIn’s senior director Lakshman Somasundaram said in an interview with CNBCSpeaking of the most condensed design of the game.
