- GTLDS improves brand identity, trust, commitment, SEO and control over online presence
- 53% of companies want to stand out from competitors: GTLDs can help
- Some marketing specialists did not know that they could register GTLDS
A new investigation by ICANN has revealed that high -level generic domains (GTLD) have compared with digital windows, noting that the unique online addresses are becoming criticism for the brand and client participation.
The Global ICANN survey of more than 2,000 marketing specialists of 14 global markets found that GTLD such as .microsoft or .Brazil offer brand opportunities and non -exploited operations.
The study also found that brands can improve their identity, improve trust and control their online presence more effectively when using a GTLD.
Companies are being lost generic benefits of TLD
An overwhelming majority (92%) of the surveyed vendors agreed that GTLD offer benefits, including improved brand differentiation/identity (46%), the best client confidence and customer participation (45%), better control over online presence (44%) and improved SEO (44%).
Although GTLD can be new additions to companies roadmaps, they can also be part of existing strategies. For example, 53% noticed to stand out from competitors as a priority in the next 12 months. One in two (52%) also pointed out that wanting to attract and involve the correct audience, while a similar number (47%) declared that staying up to date with digital trends was a priority.
However, as with any change in technology, some discover that there are certain obstacles that prevent everything in GTLD, including high costs (31%), lack of knowledge (27%) and insufficient time, red or unclear security concerns (24%each).
Icann also observed erroneous concepts, with 16% of marketing specialists believing that the GTLD were only the government and 9% thought they were part of the commercial agreements.
With GTLD that offers an opportunity for transformation for brands willing to spend time establishing, Icann urges brands to start preparing now to arm themselves with knowledge and power.
