- Taylor Swift has announced his twelfth studio album, The Life of A Showgirl, and is using Spotify to start the Roll Out
- A mysterious reproduction list of Spotify curated by Swift now appears on its artist page, packing 22 of its best songs to make fun of the next era
- This marks the beginning of the album launch, leading to a music transmission service first before Tiktok to promote new music
It is official, a new disc of Taylor Swift is on its way, and the Internet is going wild. The singer announced his next album, The life of a showgirlOn August 12, and she is using Spotify to prepare for the next era.
Together with the announcement of its 12th study album, also known as TS12, a collection of strange advertising fences in New York City and Nashville showing a giant spotify code with mint green color with orange brightness in cascade (see below), which fans saw immediately.
The mysterious Spotify posters appeared in New York and Nashville, which led to a new Taylor Swift reproduction list. pic.twitter.com/a8qo91txi6August 12, 2025
When the code scan in the Spotify application, it takes it to a playlist selected by the swift titled ‘and, Baby, that is a business for you’, and seems to leave subtle clues for the next release.
To begin with, the new spotify playlist 22 of the greatest album’s albums of the albums Red, 1989and Reputation. Coincidentally, all are songs produced by Max Martin with whom he has not worked since 2017, which leads us to believe that his collaborator Jack Antonoff will not return to TS12.
At the moment, this project is still a bit ambiguous, and this mysterious reproduction list of Spotify is all we have so far. However, it is an interesting strategy to say the least, and one that I think could do wonders to encourage artists to use more music transmission services for musical promotion on platforms such as Tiktok.
How to find Taylor Swift’s new spotify playlist
After touring the Spotify application to track the playlist, I discovered two ways to find it.
The first is to scan the spotify code that mocked in the advertising fences. Do not worry, you don’t need to be there in person, and you can scan any online code image using the camera function in the Spotify application.
Alternatively, go to the Spotify application and go to the artist page of Taylor Swift. Show down until you see the section of ‘artist reproduction lists’, and the newly cured playlist will be there. This is the easiest way to locate it, so I would recommend trying this instead of scanning the Spotify code.
A new era for music transmission?
In recent years, it has been the new standard for artists to use platforms such as Tiktok to promote new music, and although Spotify has introduced the countdown to exalt new album releases, that is more or less when it comes to offering artists ways to market their music.
At the time of Swift 2022 album MidnightTiktok was crucial for the Rollout album, and every week Swift published a video to reveal a song of the song list. Your 2024 album THE TORTURED POETS DEPARTMENT He adopted a display similar to Tiktok’s style, but his next project The life of a showgirl He has been absent from the platform, for now.
Although the spotify reproduction list cured by Swift is far from being revolutionary, it is certainly one step away from the promotional practices that we have seen become the norm in recent years, since most artists immediately go up to the Tiktok train. Of course, Swift will inevitably lead to other platforms as we approach the release date of the album, but it is still an exciting way to start the new era.
It is still very early in the release of the album, we do not even have an official release date, but after Swift was crowned as the main spotify artist in 2024, this strategy makes a lot of sense. Will other artists realize and use music services again to promote new music instead of launching everything on Tiktok? Make us know what you think about the comments below.
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